3 out of 4 customers use social media to purchase. Brands have acknowledged the impact of social networking sites on e-commerce and began utilizing them. They realized that social media networks present consumers with an opportunity to better know brands and their products before making a purchase. But how really deep is the impact of …
Social commerce is the ability to make purchases within the platform itself. What social commerce approaches should you take to benefit from this practice? Use content to drive commerce If you’ve been using social media for quite some time, you know how important images are. Meanwhile, social commerce approaches push brands to rethink their social …
The practice of e-commerce and social media integration has boomed in popularity over the past few years. How can you effectively leverage this practice? Both e-commerce and social media have experienced massive growth due to the outbreak of the COVID-19 pandemic. Prolonged lockdowns have forced most people to stay in their homes and spend more …
Social commerce has quickly evolved from a buzzword to a subset of e-commerce. Brands can enjoy tons of opportunities in social commerce. How? The COVID-19 pandemic did not trigger social commerce. Yet, the prolonged lockdown absolutely accelerated this development. In September 2020, online sales increased 43% over the same time last year. Who will benefit? …
When used right, social media can bring you a lot of benefits. Taco Bell is a great example in this one. How does Taco Bell use social commerce? Taco Bell is an American fast-food chain based in California. Among their main courses are tacos, burritos, nachos, and quesadillas. Taco Bell has more than 7,000 restaurants …
A social media e-commerce strategy is a set of social media tactics you can use to market your online business. This article is a guide in developing one. You may focus your social media e-commerce strategy on: selling products directly on social media Driving traffic to a website or a branded app Connecting with customers, …
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Do you know what is the right e commerce social media content to post? What do you need to do to gain more audience and customers? Well, it is not always easy to create the right content. First, you will need to know what kinds of content you can do. Then, try to experiment with what works …
