opportunities in social commerce

Fuel Opportunities in Social Commerce – How?

Social commerce has quickly evolved from a buzzword to a subset of e-commerce. Brands can enjoy tons of opportunities in social commerce. How? 

The COVID-19 pandemic did not trigger social commerce. Yet, the prolonged lockdown absolutely accelerated this development. In September 2020, online sales increased 43% over the same time last year. 

Who will benefit? 

Generally, the opportunities in social commerce are not limited to one industry or brand. Moreover, social commerce is interesting for any industry that implements online transactions. 


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That is because the core benefit of this practice makes the purchase journey faster and simpler. For instance, many brands effectively implement Amazon’s one-click “buy now” on various social media platforms. 

Every customer may benefit from social commerce, particularly younger generations. They spend a lot of time on social media apps and use them for shopping or simply finding product inspirations. A survey by PwC reports that 9% of respondents said that positive reviews on social media have influenced their purchase decision. 

How are social platforms enabling opportunities in social commerce? 

Social platforms continuously explore the potential that social commerce brings. They regularly release features to achieve that. Some examples are chatbots, videos, forums, and other means. 

Brands usually focus on direct selling as a key priority in creating social media channels. However, creating brand awareness and audience engagement is also critical in increasing conversions. 

Instagram is one of the best social commerce platforms today. The platform launched “shoppable tags” in 2016, giving brands the ability to link product catalogs to social accounts. Meanwhile, Instagram Stories and Facebook Stories showcase a “swipe up” option. Stories are a great tool for generating leads and sales. 

Facebook, Instagram, and Pinterest currently lead the trend. Yet, TikTok, Snapchat, and WhatsApp are also following suit in implementing social commerce features. 

Take advantage of social media – how? 

Social media is a cost-effective way to engage with potential customers and trigger sales actions. You must incorporate the tactics listed below to reap the opportunities in social commerce.

User-Generated Content (UGC) 

You must encourage your customers to share their experiences online. Your brand account must be easy to connect with or use memorable hashtags. Furthermore, correctly tag the originator when sharing UGC. More importantly, thank them for their contribution. UFC increase, engagement and directly trigger a purchase action. 

Ratings and Reviews 

Ratings and reviews have a huge potential to boost your online sales. Thus, you must encourage your customers to leave a review of your product on your social media accounts. Reach out to former customers and ask them to leave a review online. Thus, don’t underestimate the power of reviews and ratings as most shoppers won’t buy without checking these.

Influencer marketing 

How can consumers buy your product if they can’t find it? There are tons of accounts out there so how will you make your brand stand out? Leverage your organic reach by collaborating with relevant influencers. Hence, you can tap into their audiences to increase your reach. 

When working with an influencer, ask them to use your Instagram shopping tags. Furthermore, don’t forget to give them a direct link to a shopping site where they can direct their followers. 

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