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social commerce approaches

Best Social Commerce Approaches You Must Take

Social commerce is the ability to make purchases within the platform itself. What social commerce approaches should you take to benefit from this practice? Use content to drive commerce  If you’ve been using social media for quite some time, you know how important images are. Meanwhile, social commerce approaches push brands to rethink their social …

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evolution of social commerce

Evolution of Social Commerce in the Retail Industry

The evolution of social commerce has skyrocketed over the past few years. eMarketer projects that retail social commerce sales will reach $36B this year. That is in the U.S. alone! This just shows that social commerce holds a bright future for retail, especially considering how the pandemic changed the way we shop.  The evolution of …

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e-commerce and social media integration

E-commerce and Social Media Integration – How?

The practice of e-commerce and social media integration has boomed in popularity over the past few years. How can you effectively leverage this practice?  Both e-commerce and social media have experienced massive growth due to the outbreak of the COVID-19 pandemic. Prolonged lockdowns have forced most people to stay in their homes and spend more …

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social media e-commerce strategy

Develop a Strong Social Media E-commerce Strategy

A social media e-commerce strategy is a set of social media tactics you can use to market your online business. This article is a guide in developing one.  You may focus your social media e-commerce strategy on: selling products directly on social media Driving traffic to a website or a branded app Connecting with customers, …

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e-commerce social media manager

E-Commerce Social Media Manager Skills

In this digital day and age, being an e-commerce social media manager is one of the most important jobs in every company. Find out more about the role here.  Creating and posting content is just the tip of the iceberg for a social media campaign. It involves planning, strategizing, executing, measuring, reevaluating, and reporting. Moreover, …

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companies using social commerce

Learn From Companies Using Social Commerce

The COVID-19 has made the need for social commerce deeper. If you’re struggling to develop a strategy, learn from these companies using social commerce.  Social commerce is the use of social media platforms to promote and sell products and services. Moreover, it refers to how consumers interact and buy on social channels. Social commerce also …

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future of social commerce

COVID-19 Shaping the Future of Social Commerce

The pandemic has changed the future of social commerce forever. Read on to see an in-depth discussion on how social commerce has affected businesses.  Social commerce has grown dramatically since the start of COVID-19. The growth was so massive that research company eMarketer revised its social commerce projection from 19.8% to 37.9%. Moreover, the company …

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benefits of social commerce to business

Benefits of Social Commerce to Business

The exponential increase of online shoppers due to COVID-19 has made “social commerce” a buzzword. What are the benefits of social commerce to business? Before we dive into that, let’s first discuss what does social commerce means. What is Social Commerce? In simple words, social commerce means buying and selling on social media. It has …

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