When used right, social media can bring you a lot of benefits. Taco Bell is a great example in this one. How does Taco Bell use social commerce?
Taco Bell is an American fast-food chain based in California. Among their main courses are tacos, burritos, nachos, and quesadillas. Taco Bell has more than 7,000 restaurants worldwide. Yet, one of the best things about this brand is its social media marketing. They are a great example of how to create a brand presence and produce a high level of engagement.
How does Taco Bell use social commerce? What can we learn from them?
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Taco Bell found its brand personality
Taco Bell has a strong and recognizable brand voice. How did they do this? They started by defining their target audience and acted upon it. Taco Bell has a young, active, and impulsive audience. Thus, they figured out that a witty sense of humor attracts their exact target audience.
Furthermore, Taco Bell loves banters and jumping on random conversations about tacos and memes. They are not just copying and pasting scripts in the comments. Instead, the behavior they show is absolutely authentic and humanistic, and possible. The lesson is clear: be human and true to yourself.
Taco Bell has hired millennial-minded individuals because they live and breathe social media. This is another thing you may consider when forming up a social media team. Young people have a lot to contribute to your overall social media strategy.
Taco Bell Went Real-Time
Most companies create social media accounts mainly for product promotions Yet, Taco Bell broke the norm at some point. First, they’ve started engaging with customers in real-time. That sounds easier said than done but the brand has managed to pull it off.
As mentioned, each of their replies is personal. They use replies, retweets, and more to show that they truly care about their customers.
Second, Taco Bell came up with a content strategy. This is a combination of anything they create internally, with co-influencers, and with their social community.
Businesses usually connect with influencers that have big fan bases. However, these influencers are not relevant. Meanwhile, Taco Bell collaborated with brand lovers. The brand connects with them online and as a bonus, Taco Bell gives influencers pre-launch access to their products! Every fan will surely appreciate such an action.
Third, Taco Bell jumps on trending topics and existing hashtags. For instance, the hashtag #10ThingsIGetALot went trending years ago. Taco Bell tweeted “Do you sell bells?”. That is a funny approach and it shows that Taco Bell knows how to have fun.
Taco Bell is a risk-taker and insanely creative
It seems like Taco Bell is not afraid of anything. For instance, they use Reddit as a marketing channel. Every social media marketer knows that Redditors do not like marketers. Redditors often make fun of sellers by appearing to be their friends.
Moreover, they do not hold back in banning such sellers. Yet, Taco Bell is alive and well. This teaches us that sometimes you have to go in the opposite direction to stand out.
How does Taco Bell use social commerce? The answer is clear: we certainly have a lot to learn from them.
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