Social Commerce Statistics in 2021 You Need to Know

Social commerce statistics in 2021 will feature projected sales, e-commerce market value, and social media usage trends.

Read on to learn more.

Social Commerce Statistics

Social commerce is a new term that was recently coined. It defines the use of social networks to make a purchase online.

Social commerce has been around for a while, but the term itself is fairly new. Although most people have heard of social commerce, not everyone understands how it works or why it’s important.

Social Commerce Statistics

Social commerce became a major force in the online world for the past few years. So, there are no solid stats available to help businesses prepare for what lies ahead. 

However, some projections can help businesses now. Here are the four key social commerce statistics that you should know about.

Empowering customers by sharing user-generated content

A survey shows that 74% of customers prefer user-generated content (UGC) over professional content.

UGC is quite the rage these days. The reason behind this is pretty simple. 

People trust other people more than they trust advertising and business. When customers see user-generated content by other customers, it boosts their confidence in a product or service.

Customers also get an overall better experience when they can see how the product performs in real-life situations. So, it builds trust and credibility among casual buyers. 

Most of them think that UGC is unbiased. And that is because it’s honest and real feedback from other users.

As you can see, UGC is a powerful tool for your business. It gives you an edge over your competitors and helps you increase conversions and sales.

Drive growth with Influencer Marketing

Consumers trust recommendations from influencers. 

Influencer marketing is the best way to brand your product or service. It has more credibility than any other form of marketing. And it helps you get valuable content at a very low cost.

When you partner with an influencer in your niche, they are already a part of your target audience. So, their content will have a great impact on your target audience. And this will help you reach new customers.

Use social media ads for better ROI

Social media advertising is still an untapped market for many businesses. But that’s not the case with big brands like Amazon.

These brands spend millions on Facebook, Instagram, and Twitter ads every year. And they get good ROI from their ad campaigns.

Social media ads are a great way to reach a huge audience without spending a fortune. The best thing is that you can target your audience based on their interests and behavior.

Wrapping Up

These are the four key social commerce statistics that will help your business in the coming years. So, you should start using them now.

Social commerce is the future of e-commerce. And it’s here to stay for a long time. So, you need to understand this new marketing trend. And you should use it to your advantage.

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