Following social commerce best practices can help you gain success. These best practices can be your guide. But what are these? Let us see some of the top four things you need to do. Keep on reading to know them.
Social Commerce Best Practices to Success
Do Not Hide Negative Reviews
We cannot please everyone. That is why it is only natural to fear negative reviews. But this is the time to face them. Sometimes, a negative review can even help you. How? For one, you will have an idea of what your customers think. Also, it will help you spot a potential problem with your product that you did not know of.
Negatives reviews will also help show your customers that you are transparent. Only showing the good ones can sometimes backfire. Customers will think that these reviews are too good to be true. So, instead of hiding, you can even run a customer review pilot. This will help you adjust your products, services, or any approach.
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Use User-Generated Content (UGC)
Using content made by your customers is one of the best practices you need to follow. Why? UGC is a way to drive trust, engagement, and new traffic. Meaning, you will reach the hearts of your customers and reach new audiences at the same time. Why?
UGCs are now a strong social proof for your brand. Online shoppers trust these kinds of content more than your band’s ads. It shows that real people enjoy your products and services. Also, it gives them an idea of what to expect if they avail of them.
To leverage UGC, be quick to check tags made by your customers to your brand. Ask them if you can use their content. If they agree, then you can use it as a marketing tool.
Employ Influencer Marketing
Another way to reach more audiences is to employ influencer marketing. This kind of marketing is proving to be helpful for a lot of brands. For example, it can help you raise your engagement and sales. Also, you can leave the marketing to influencers. They can use shoppable tags on Instagram, do a product review on their vlogs, and more.
To do this marketing, there are a lot of options. But the best option is to get micro-influencers. These people have less than 15,000 followers on their social media platforms. They are the most effective today.
Think Native for Each Platform
When you do social media campaigns, you would want your audience to buy in-app. They should feel that they are getting a special deal in buying from the platform. So, you need to think native.
Each platform has different features and shopping experiences. Also, each one has different limitations. So, you will need to know how each one works. Then, find ways to work around all these. Make sure that you create a specific campaign for each platform.
Follow These Social Commerce Best Practices
True, it may not sound easy. But if you make a solid plan, these best practices are doable. So, go ahead and follow them.
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