Social Commerce Affiliate Marketing Strategies

Do you know what social commerce affiliate marketing is? Do you want to get into this? If so, you need to know the strategy to succeed. What are these? Read on to know more.

What is Social Commerce Affiliate Marketing?

Affiliate marketing is when an affiliate promotes a brand’s products or services. When a sale happens, the person will earn a commission. But how do they track sales? They have what they call affiliate links. How does this work?

An affiliate link needs to have three parties to work. These are the:

• sellers or product makers
• affiliates or advertisers
• consumers or buyers

The first two will work together to market the product or service. As a result, they will get to reach more audiences.

How, then, can you become an effective affiliate?

Social Commerce Affiliate Marketing Strategies

Only Recommend Products or Services You Use

The key driver of affiliate marketing is trust and this can be hard to earn. But the quickest way to lose this trust is by promoting products or services you have not tried yet. So, only promote those that you have or are still using. 

When you promote a product, make sure you do not tell anyone to buy it. You should only recommend it to your audience. This way, you will not sound sales-y and your audience will come back for your expertise.

Promote Different Brands

Do not put all your efforts into only one area. If you promote only one brand, then you are stuck with their commissions and conversion rates. So, work with various brands in line with your niche. Promoting different brands will help you diversify your income. Also, it will help you have a steady stream of income in the long run.

Always Test and Optimize Your Conversion Rates

Testing your conversion rates from time to time will help you earn more. For example, you have a promotions page where you display your affiliate links. If you have 10,000 visits per month at a 2% conversion rate, you have 200 referrals. To get 400 referrals, which is easier to do? Increase your visitor by another 10,000 or increase your conversion rate to 4%?

Of course, it is easier to increase your conversion rate. To do so, you can do these:

• landing page optimization
• testing calls-to-action
• conversion rate optimization strategy

Focus on Where Traffic Comes From

To boost your efforts, you need to know where your traffic is coming from. What are their demographics? Their interests? This will help you tailor your messaging and make better product recommendations. It will also help you focus on the highest converting traffic. So, focus on traffic sources that include:

• organic
• paid
• social media
• display
• referral
• email
• direct traffic

How can you view your traffic sources? You can use Google Analytics. It will show you things like:

• age
• gender
• time on page
• bounce rate
• time of day
• devices
• and more

Get Into Social Commerce Affiliate Marketing

Affiliate marketing is proving to be a good source of income. So, what are you waiting for? Get into affiliate marketing follow the tips above, and win.