Leveraging Social Commerce Facebook: How?

Social commerce Facebook is the leader in the market today. That is why most big-name brands are on Facebook.

How about you? What can you do to leverage this leading social commerce platform? Read on to read some tips to do that.

Leveraging Social Commerce Facebook: How?

Know Your Target Audience

Before doing anything else, you first need to know who your target audience is. Who do you think will want or need your product or services? What are their age, gender, location, interests, and more?

Getting to know your target audience is crucial. It will help you take advantage of Facebook’s Audience Insights tool. This tool will help you know more details about your potential customers.

Make a Facebook Business Page

Of course, you will then need to make a business page. You can choose from the various business types on Facebook. Then, fill in the needed details. You do not want to forget to add a profile picture. You can use your logo for that. Then you will need to add a cover photo and a short description of your brand.

Sell Directly on Facebook

Customers now value seamless shopping more than ever. So, ensure that you can sell directly on Facebook. How? By linking your e-commerce shop to Facebook. Once you link your e-commerce shop, you can then set your preferences. Ad shipping, return, and other details.

One of the things that can help you sell on Facebook is third-party platforms. You can use tools like Quipt, Shopify, BigCommerce, and more.

Make Visual Posts

Visual posts will help you sell your products or services. So, you need to ensure that these posts look clean, professional, and visual. To do so, post high-quality photos or videos. Then, add these to your articles or testimonials. In doing so, take note of the 80-20 rule. 80% of your posts should be to inform or entertain. Then, the remaining 20% is to promote what you are selling.

Have a Posting Schedule

If you want to engage your customers and reach more people, you need to have a posting schedule. This will help your followers what and when to hear from you. So, plan your posts. Will you post daily or weekly? How many posts per day or week? Your schedule should depend on your audience’s response and when they are mostly online.

Run Facebook Ads and Pixel

Using Facebook Ads is the best way to reach more customers. It will also help you widen the reach of your brand. So, you need to invest a certain amount of money in this. This investment will yield good results because it can help you target your ads to interested people.

If you are not ready to invest yet, then you can use Facebook Pixel. It is a code snippet that you can put on your website. This will help you market to people who have already been to your site.

Leverage Social Commerce Facebook

Are you already doing some of these tips? If not, you should start now. Ho ahead and leverage Facebook on your social commerce bid.