Examples of Social Commerce Sites

There are many examples of social commerce sites today. But, of course, there are big names that are doing well in this field today.

These sites gave way to many brands today to expand their audience. Also, they gave way to small to mid-sized businesses (SMBs) to be more known.

Thus, helping them raising their customers and revenue. But what are some of the best examples of social commerce sites today?

Keep on reading to know more.

Best Examples of Social Commerce Sites

Facebook Shops and Marketplace

Today, we can say that Facebook is the number one site in the world for social commerce. Why? Thanks to their Shops and Marketplace.

Their main target? SMBs. Owners can use either or both Shops and Marketplace to post their products and services. The best part? It can work on both Facebook and Instagram.

But what sets Facebook’s two social commerce features apart? Their difference is:

• Marketplace. It lets brands list all their products or services in one place.
• Shops. It lets brands select some products and make a customized look to make it feel like their own shop. It also lets brands make collections.

How can customers find these? Here are some ways:

• Facebook page
• Instagram page
• User feeds (shares, etc.)
• Stories or My Days
• Ads

Instagram Shopping

Next to Facebook is Instagram. They have Instagram Shopping that lets brands do ads. How? When they post content, they can add tags to it.

Thus, making those posts into ads. Once tags are clicked, it drives users to a product description page. Then, they have an option to buy the item right there.

All these happen in a window overlay. Meaning, customers do not need to go out of the app to make a purchase. Making the shopping experience a seamless one.

Also, it is a great way to keep customers on a brand’s feed. Aside from posts, Shopping is also available on Stories. So, brands can also make their stories shoppable.

Pinterest Rich and Product Pins

Pinterest is not that big compared to Facebook. But it is also big when it comes to social commerce. Why?

Because users are on the site to look for product ideas to buy. So these people have a strong intent to buy. That is why Pinterest is always one of those at the top when it comes to social commerce.

What features does it have? They have Rich Pins and Product Pins. This lets users know when a post is shoppable.

It shows product information like its name, prices, and availability. Brands can even use third parties to help them show only those products that are available.

Further, Product Pins lets users buy straight from the brand.

Examples of Social Commerce Sites

So, these are some of the best examples of social commerce sites today. Have you been to one or more of these sites? What do you think will happen in social commerce in the future? Are there any other sites you think will reach the top?