E-Commerce & Social Media Marketing

E-Commerce & Social Media Marketing

Companies now need to have e-commerce & social media marketing to work together. To do it well, they need to know the latter’s various types.

What are these? Keep on reading to know more.

E-Commerce & Social Media Marketing Definition

What is social media marketing in e-commerce? It is the use of social media sites to reach your customers. Most companies use sites like Facebook, Instagram, Pinterest, and more.


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In these sites, you will aim to connect with your customers and drive them to buy from your brand. So, this is a great platform to drive sales to your e-commerce websites.

In doing so, you can drive more sales. Especially now that people now more into shopping online due to the pandemic. That is why many brands are upping their social media marketing.

Like they are posting content, stories, website links, and more. Also, they are making online shopping more seamless.

Thus, this made way for new types of social media marketing. What are some of these?

E-Commerce & Social Media Marketing

Organic Social Media Marketing

This should be the main part of your strategy. Why? For one, it does not cost any money. Also, it is effective. How can you do this?

You only need to post organic content that is engaging to your audience. Steer clear from making it sound too much like an ad.

Also, try out making campaigns like contests and giveaways. Not only will this help you drive more sales. This will also help you gain more audience.

Social Media Paid Advertising

Paid advertising is great if you want to widen your reach. Social media ads today have a lot of options you can choose from. For example, you can choose your target demographics.

Aside from that, you can choose from various metrics:

  • awareness (reach)
  • consideration (clicks, comments, etc.)
  • conversion (sales)

Further, you can also the type of ad you would like. Or what content you would like to put, like text, videos, or more. You can also choose depending on your budget and how long you would like it to stay.

Influencer Marketing

Social media gave rise to this type of marketing. Influencers can now drive sales as much as TV celebrities do. This is because they have a strong following that listens to what they say.

So, even just a mention of your brand can help you reach more audiences. As a result, there is a higher chance that your sales will rise. Why does this work?

Because influencers are strong social proof. Working with them will help you look more authentic to audiences.

User-Generated Marketing

Yes, this type depends on user-generated content (UGC). Meaning, content made by your brand’s fans.

Some of them that like your product or service do post their experience on social media. So, make use of these posts. How? Ask them if it is okay to post their content, and if it is, then do so.

Or you can always ask your community to share their content with you. Using a unique hashtag can help you with these efforts.

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