Your e-commerce social media content plays a critical part in generating revenue. However, coming up with something original is not an easy task, especially if you have a deadline to reach.
This article provides tons of e-commerce social media content ideas for your business. The possibilities of e-commerce social media content are endless. However, these are the types of content your audience will appreciate.
Your Company’s Blog Posts
Having a blog is a great way to generate organic traffic to your website. If your business has a blog, the best way for it to get seen is to share it on your own social media platforms. You know it’s relevant to your business because it came from your business. Make sure that the content of your blog is valuable and connects with the audience.
Company Culture Posts
This type of post is probably the best way to showcase your business. A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scene image of your employees doing something quirky. Or it could be an article about how your business does something a certain way.
Curated Content
Content curation means sharing the e-commerce social media content of others in your niche. This is effective when your idea has already been written. Instead of spending time crafting an in-depth post, you can just share one that’s already been written. Of course, don’t forget to give them the credit.
Question Posts
Not all of your posts have to be a blog post or article. Make your audience talk and engage with one another by asking a burning question.
Moreover, such posts will help you figure out what the audience really wants to read and their insights about a certain topic. For instance, you could ask, “What sort of content should I blog about next?”
Product/Company Videos
Visuals will catch your audience’s attention when they scroll through their feed. It’s been proven that visuals help improve engagement, but videos have a far deeper effect. Research shows that videos have a 135% greater organic reach compared to photos!
Grab this organic reach opportunity by sharing videos about your company or your new product.
Customer Reviews and Testimonials
Customers trust their fellow customers more than your brand. Thus, customer reviews and testimonials must be a core part of your strategy. Let your dedicated fans’ voices be heard and share their thoughts on your social media.
For instance, you may retweet their kind words or create a graphic with their testimonial directly on it. Of course, you must include their name/handle.
Product Giveaways
Everyone likes freebies. Engage your audience by having a contest with product samples as prizes. The ideal giveaway on social media would be sample products of the items that you actually sell, and does great on the market. It will excite your audience to win multiple prizes. Moreover, it will also be a good sampling exercise.
Alternate Uses
Offer alternate uses to your product to make it more desirable and keep engagement levels high.