What are social media commerce platform and best practices? Continue to read to know more.
Social Media Commerce Platform
What is a Social Media Commerce Platform?
Social media commerce platforms are used by social media platforms to sell and promote their product or services. The process of selling products through social media is called social media commerce.
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Social commerce is the practice of using social media sites as the medium for purchasing and/or promoting products. It’s basically a way for users to buy and sell online via Facebook, Pinterest, etc.
Several companies are taking online shopping to a whole new level with social media. These companies are creating new ways to connect users to products through their Facebook page, Instagram account, etc. So that they can purchase the product on their preferred platform or website.
The most popular social media commerce platforms include Facebook, Instagram, Pinterest, Twitter, etc. But it’s worth mentioning that this feature is rapidly growing and gathering popularity day by day. So what are the top social commerce platforms? Let’s take a look at them one by one:
Facebook has introduced many features in order to enhance the user experience on its platform. One of these great features is a “Buy” button which makes it easier for users to buy things on Facebook easily.
Instagram has also added the buy button feature like Facebook. Businesses can present products easily in the feed by linking the posting with the product.
Pinterest has an option called “buyable pins” which allows users (both business and personal) to buy products directly from the pin itself.
Social Media Commerce Platform Best Practices
As we know that social media platforms are the best place to promote your business and brand. So here are some of the tips which you should follow in order to promote your product or service through social media platforms:
Use the buy button feature.
On social media, you must have seen that many different brands have added a buy button. So if you don’t have a buy button for your sellers then you are losing a lot of chances to get more and more customers.
Create a Facebook Page for your business.
Facebook is the best platform for promoting business among all other social media platforms. So make sure that you create a Facebook page for your business as soon as possible.
Use hashtags on Instagram.
Make sure that you use hashtags on Instagram as it will help you to get more likes and followers quickly. And also it will help to increase your brand awareness and popularity. So make sure that you use hashtags on Instagram.
Align the unique brand experience.
You must have seen that every social media platform has a unique brand experience. So it’s important to align the unique brand experience of different social media platforms. This will help you to get more potential customers.
Schedule your Instagram posts.
If you are posting on Instagram then you should schedule your Instagram posts at a specific time. This will help your posts to appear in the feed of your followers at the same time. So schedule your Instagram posts for maximum results.
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