Social commerce future trends are looking promising. The market has been seeing skyrocketing success since the pandemic. But how will it look like in the future? Let us see in this article. Read on.
Social Commerce Future Trends
Low Budget and User-Generated Content (UGC)
Social commerce is a great place for brands to engage with customers. Also, customers like it when brands do so. That is why brands are now making efforts to make deeper connections with them. How?
Today, we are seeing the rise of user-generated content (UGC). This rise will only continue to rise in the future. Why? Because it is effective and low budget. Also, customers crave value and connection to brands. One of the only ways to do that at the same time is UGC.
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Live Streaming
Customers look for a real and unedited experience of products. They want to be able to see what it would look like in real life. To give that, live streaming is the answer.
Live streaming is now massive in China. But many parts of the world are now picking up on it. We will expect to see more influencers live streaming for more brands. And this trend is set to go big in the West.
Chatbots
Chatbots are proving to be helpful and essential. It saves companies from hiring more people to answer basic queries. So, we will see more brands set to use chatbots in the future. Chatbots are now even getting smarter with the help of AI. Thus, expect to also see smarter chatbots to reply with your future queries.
Social Media and e-Commerce Platforms to Team Up
Last year, we have been seeing social media sites rolling out new e-commerce features. These features integrate social media and e-commerce platforms.
Social media and e-commerce team up makes for a stronger team. For example, Pinterest, BigCommerce, and Shopify are now working together. It helps Rich Pins and Buyable Pins easier to shop from. So, expect to see more team-ups like this in the future.
Artificial Intelligence (AI) and Machine Learning (ML)
AI is not only used in chatbots nowadays. You can see AI being used to help manage posts and marketing. ML is also there to help analyze data and learn online patterns.
The use of AI and ML will only get bigger. Over time, more and more brands will make use of these technologies. It will help them make smarter decision-making and more.
Augmented Reality (AR)
Today, we are seeing more social media sites leveraging AR technology. For example, Snapchat and Facebook are using AI to boos social commerce. Users can now use their phone’s camera to “try on” an item like clothes, makeup, and more. The use of AR will only get wider soon and this tech will only get better.
Social Commerce is the Future
With all these trends starting to take shape, we can say that social commerce itself is the future of shopping. More and more people are putting trust in it and they will only continue to do so.
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