Social commerce is a powerful force and is bound to always be. It has gradually grown in popularity over the previous few years. However, history will show that the Coronavirus of 2020 had a significant impact. It accelerates the popularity and use of social commerce. Here’s what you should know and we’ll also have examples below!
Advantages
There are many advantages for businesses that engage in social commerce. For starters, it delivers a ready-made audience for brands with consistency.
Every day, fresh people sign up on social media platforms. It’s great news for brands engaging in social commerce.
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Sure, the “customers” must be relevant to the company. For instance, fresh teens joining TikTok are unlikely to help stairlift vendors. But, businesses are nevertheless likely to encounter potential new clients on a daily basis.
Brand interaction on social media can improve search rankings. Even if you sell directly on social media, some of these people will visit your website to look at your products and other merchandise.
Moreover, you can gain insights and inputs from customers in social commerce. As you know, communication is everywhere through social platforms. Word of mouth on social media might also help you meet new individuals.
Social commerce allows you to form new connections with people. In return, nurture and grow over time.
Let’s look at examples of a social commerce platform!
Snapchat
Yes, Snapchat hasn’t been particularly focused on social commerce in the past. But today, they have promoted augmented reality (AR). Well, it has an intriguing social commerce potential.
Snapchat’s augmented reality lenses are known as Snapchat Lenses. Selfies can be taken using a lens that allows users to try on cosmetics and sunglasses digitally. They can, in fact, practically try on any style of apparel now.
More than 170 million Snapchat users use augmented reality on a regular basis, according to the company.
TikTok
As you know, TikTok’s connection with social commerce is still in its early stage. But, the video-sharing platform has been conducting tests in this area and partnered with Shopify on a global scale.
Installing a new TikTok channel app from the Shopify App Store allows Shopify businesses to develop, run, and optimize TikTok marketing campaigns straight from the Shopify dashboard.
Merchants may transform their products into In-Feed shoppable video advertising. How? By creating native, shareable content.
Also, Shopify and TikTok tested a new purchasing button. It allows TikTok creators to link their Shopify storefronts from their videos.
WeChat has made a significant contribution to the expansion of social selling. In fact, WeChat mini-programs are critical to the platform’s social commerce success. They allow users to share content and purchasing experiences connected to eCommerce.
WeChat mini-programs have been used to construct marketplaces. Pinduoduo is probably the most well-known, as it sells to users and offers large discounts if they get together with other users to make big purchases.
The main benefit of WeChat mini-programs is that they allow users to make purchases and engage with sellers directly from within the app. Also, they can tell their friends and relatives about the products they prefer. They can actually take part in all stages of the purchasing process without ever leaving WeChat.
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