You’re here for tips on creating a social commerce platform, right? Well, who doesn’t want one? As you know, social commerce is trending in the right direction, and we want to be a part of it. So, we’ll highlight six companies and what techniques you can get from their journey!
Use Social Media as an Incentive
Ipsy has perfected creating a social commerce platform and the art of social commerce. As you know, they have over 2 million Instagram followers.
Social media to encourage buyers to share Ipsy’s content is the crucial learning from the company’s viral glam bag success.
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Ipsy, for example, gives subscribers a sneak peek at the contents of their glam bags before they arrive. All they have to do is share a link via Facebook Messenger.
This method allows Ipsy and its products to spread like wildfire. As a result, “tell a friend” marketing is becoming popular in the eCommerce sector.
The Power of Social Ads
Anyone running social ads has a straightforward goal: make sure their ads don’t look like, well, ads.
As a result, fashion brands frequently leverage Facebook user-generated photographs. In return, boost foot traffic to their stores. Yes, Meller Brand does that!
The beauty and fashion industries have relatively good Facebook conversion rates. This is why many firms have already jumped on board.
As a result, brands using Facebook ads should consider a more subtle approach to their marketing messages. It should emphasize user-generated content (UGC) rather than straight-up sales-based marketing.
Deals and Discounts
Modcloth doesn’t overlook the value of providing special offers and discounts.
Keep in mind that 63% of people follow brands on social media to get coupons and discounts. Yes, there are risks to running promotions too frequently. But, offering a big discount now and then is a terrific way to get people’s attention.
Moreover, while your social media feed shouldn’t be entirely commercial, keep in mind that bargain hunters want your attention as well.
Create a Sense of Competition
Contests and competitions have a role in the world of social commerce. It is at the back of Realbuzz’s mind also.
Simply said, contests encourage followers to interact with your social media content by compelling them to spend more time with your business.
There’s no reason not to keep running contests as long as you’re getting a return on your investment of time.
Lead Followers to Your Storefront
Providing as many outlets for their products as possible is arguably the largest error firms make when increasing sales via social media.
When it comes to boosting purchases, Instagram captions, for example, are frequently disregarded. Away not only uses branded hashtags regularly but also directs followers to the link in their bio.
As other major Instagram firms have pointed out, every aspect of your social media presence must work together to entice customers to visit your store.
Chatbots
Luxury brands like Spring, are jumping on the chatbot bandwagon to act as digital concierges for their clients. Chatbots are a rather basic concept. Brands may collect data from shoppers via a messaging app like Facebook Messenger or Kik and then use an AI bot to provide personalized offers and recommendations in return.
While the technology is still in its early stages, companies including Spring, Burberry, and Sephora have already embraced it. Given that AI is being lauded as the future of eCommerce, it will be fascinating to see how far these bots can progress in the next year.
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