Have you ever asked yourself what is voice search? How does ecommerce voice search used? And, what are the factors needed to consider in ecommerce voice search?
In this article, we will discuss the answers to these questions.
Buying goods online became a lifestyle nowadays. Through the years, it is undeniable that the number of online shoppers grows with each passing day.
But it’s not easy to keep up with the online shopping world. There are many competitors. Want to know the secret to make or remain on top?
Read more to learn more.
One thing that is selling effectively today is the voice search. What is voice search?
What is Voice Search?
The use of the spoken word to talk to a search engine is what we called the voice search. Shoppers can use that in their buy. Through platforms that have that kind of option. Such as Amazon, Cortana, Apple’s Siri, etc.
How is ecommerce voice used?
This can be used if you want to place an order online. If you want to have it shipped, you can always use activated intelligent virtual assistants.
The shopper that wants to use this must possess a mobile device or smart speakers. Amazon Echo and Google Home are two of the fine examples that were controlled by virtual assistants.
Alexa, the virtual assistant can assist you in buying goods. She can be the one to contact the shop or the seller for the availability and prices of the items.
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Factors Need to Consider Optimizing Ecommerce Voice Search
Develop Site Speed
If the site speed is weak you can lose tons of traffic. If that happens, you will also lose your visibility. But thankfully we can do something about that. There is a solution for low site speeds.
You have to test your site speed all the time. There are also a lot of website speed tests to use in order to track your site speed. In that way, you will know and identify the problem areas.
Work with your developer once you have identified your site’s problems.
Make Navigation Easy to Understand
Use instructions in the simplest form. Do not use words that are difficult to understand. Because that might confuse the clients. And that may also lead them to give up and leave your site.
Use Long-Tail Keywords
Voice queries are longer than text because it is more like a conversation. According to research, the longer the tail SEO, the successful the voice search is.
Use More Question Phrases
Questions phrases such as who, what, when, and how are suggested to use. When you are talking, you won’t just say Neil Armstrong. Instead, you will ask questions that will help you know more about Neil Armstrong.
You might ask:
- Who is Neil Armstrong?
- How successful Neil Armstrong is?
- When did Neil Armstrong’s career started?
Conclusion
Those marketing tips that we have discussed in this article can help you grow your brands. Always remember to put extra effort into enhancing your ecommerce site.
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