The most effective way to market your business is the paid search for e-commerce. It is also cost-effective and easy to set-up.
Additionally, the results of a paid search campaign are simple to track. Finally, it allows you to focus on a target audience while saving your time.
But first, let us define a paid search. And how can you use it for your e-commerce site?
What is Paid Search for E-Commerce?
Paid search is a marketing strategy for an e-commerce site. It helps promote your online store through ads.
These ads are placed on search engines. Also, it can be placed on your website partner or social media.
Some examples are the ads you see in Google search results. Facebook also displays paid search ads.
Paid search is also known as the pay-per-click model or PPC. Why? Because you only pay when someone clicks your ad.
Paid search for e-commerce works well for your business. PPC ads target your shoppers. Thus, it can improve your sales.
Why is Paid Search for E-Commerce Effective?
We will outline the main reasons why it is an effective marketing strategy for your business.
- Reach online shoppers.
- Target your desired customers.
- Raise brand awareness.
- Offer varied ads.
- Track your results.
- Analyze customer insights.
Reach online shoppers.
Reports show that millions of people are now shopping online. They prefer to search and shop at online stores than shopping at malls.
In short, the Internet is the place where shoppers are. And how can you reach them? Bingo: through paid search advertising.
Target your desired customers.
Paid search also allows you to target a specific group of customers. Paid search services like Google Adwords have effective targeting tools.
Additionally, these tools include keyword selection. Depending on the keyword you select, it will only show the ad to the target audience you choose.
For example, it will only display to “women in 20s” or “women in New York.” Thus, the target audience is more specific and narrowed down.
Besides, there are also other paid search functions. It includes targetting your audience on:
- a specific day of the week
- time of the day
- what device is used for searching (e.g., desktop or mobile)
- which smartphone brand
- what network is used for the search
Raise brand awareness.
Paid search can boost your brand’s exposure. And even if your ad viewer doesn’t click it, the reality is that they saw your name.
Thus, your business name and site are exposed to potential customers.
Offer varied ads.
Paid search marketing offers flexibility. So, you can swap or upgrade your ads easily.
Additionally, it offers ad customization tools. Thus, you can easily modify your ad. This feature helps you if you offer daily promos or change your price.
Track your results.
The measurability of results is important for a search campaign. And paid search allows you to do that. How?
It helps you see traffic-based results. These results will let you know the average cost of every ad click.
Moreover, paid search shows conversion-based results. It will show actual sales through paid search. It will also show catalog and phone sales.
Analyze customer insights.
Like SEO, paid search can help analyze your customers’ insights. Paid search will help you see your customer’s browsing behavior.
It will help you improve your site’s patterns. Also, it will make your customers engage and eventually buy products. Thus, your sales will increase and exposure, too.