How to Set Social Commerce Goal

What should be your social commerce goal? What is social commerce? Why would you prefer to sell with social technology? This article is here to answer these questions.

Read on to learn more.

There are lots of social toys nowadays. And because of that, it is so easy to jump right in without a clear goal. Or even plans to achieve that goal.

The perfect thing to start is a clear social commerce goal. That is also the first step in strategic planning. After that, you can now make an informed choice.

A clear goal will also make the social commerce initiative measurable. And by being measurable, it will be manageable.

Social Commerce Goal and its Outcomes

• Having social media to do customer service. An example of it was answering pre-and post-sales inquiries on social platforms. Its main outcome is customer fulfillment.
• Using social media to create public relations. For example, using social media to maintain your reputation online. Its main outcome is reputation.
• Having social media to advertise. For example, Facebook ads, self-advertising on YouTube, and Twitter. Its main outcome is the response.
• Using social media to make market research: That includes using polls, surveys, and user data. In social media to fully understand the consumers. Its main outcome is insight.
• Having social media to do sales: How? It uses social technology to make or help sales transactions. Its main outcome is sales.

More to Sales than Transactions

Win More Customers

Customer purchase is also a sure goal for social commerce How? 

By also monetizing the referral value of existing satisfied customers. That is through advocacy activation. 

And also by having new clients. By selling in the social area. That could be directly or also through the brand effect of the initiative. 

The essential metrics for social commerce. The customer also purchases. There is an increase in the chance of new customers coming. That is by referrals or word-of-mouth recommendations. And also an increase in trial rates.

Keep more customers

Customer loyalty can also be a key goal for social commerce. And this is also done by using social technology. To lock clients in with different customer-first offers. And of course experiences.

Make More Sales

This is also a clear goal of social commerce. Using social media as a sales channel. And also social technology for sales optimization. 

Social commerce can also increase sales. How?

By acting both as a channel for sales promotion. And also for improving the shopper experience. Both of which can also turn into a sales boost.

Make it SMART

• Specific – We want to obtain the specific desired outcome. What, how much, and how many.
• Measurable- Measured in terms of key metrics and KPIs.
• Achievable – The case or precedent for achieving this is why it will work.
• Relevant – This gives against particular business priority.
• Timed – And we will achieve this by particular time frame

So the next step, once you have decided your main overall goal. Is to also make your goal SMART.