Difference Between Social Commerce and E-commerce

When thinking about the difference between social commerce and e-commerce. The question is not really about which is way better. 

If you are an online seller, social commerce has a huge role in your business. Why?

Social commerce increases the sales, revenue, and profit of your business. And will also create a part of your overall eCommerce procedure. 

However, success in this area depends on what your business can offer. Your target market, budget, and many other parts. Which we will know in this article.

Read on to learn more.

So what is social commerce first?

What Is Social Commerce?

Social commerce is the selling and promotion of goods and services. And that is by using social media networking sites. 

Advertising campaigns of social media can focus on getting impressions and click. Not just that, but also engagement, reach, or even conversions. 

That all happens in the form of leads or sales. And that is where they will redirect users to an online website store. 

Social Commerce describes purchases made directly from a social media platform.

Social networking is all about people connecting with people. And also brands striving to enter themselves into that conversation. 

While social commerce is about people connecting with people and brands. Around a common passion and interest. That they have for a product or category.

Difference between social commerce and e-commerce

The lines between the two are sometimes not that clear. But surely there is a vital difference between social commerce and eCommerce.

With social commerce, the whole shopper journey, and sales experience. Only happen within a social media platform. From product discovery down to consideration, estimation, and buying.

While e-commerce points out a sales experience or shopper journey. That is happening on a website or app that the company owns.

Social Commerce Platforms

Every social media platform’s intention is to keep users on their platforms. How long? For as long as possible. 

More time you spent on-site or in-app gives them more opportunities. To serve ads to you. And that is also is their main source of revenue generation. 

Social media platforms hold a great power to help sellers make their brand. And also engage with their customers and support aftersales. That is because of the millions of daily active users of social media.

Below are the most well-known social commerce platforms:

• Facebook – A guide in the social media world. It is not new to us that Facebook was fast to realize the market opportunities at play. By also letting sellers advertise and sell through this platform.
• TikTok – A later participant in the world of social commerce. It helps their million-plus sellers drive sales. How? Through reaching TikTok’s younger. And also the always growing audience. By using the TikTok For Business Ads Manager, sellers can form content. That includes an in-feed video based on the product they offer.
• Instagram – Instagram also helps shopping “in-app”. They handle whole transactions within Instagram itself. Fully knowing the experience of their users. Instagram recognizes how its users love to follow trends. And also replicate ideas. And following their favorite influencers.