In this article, we will consider three social commerce strategies and tricks to win consumers’ hearts and wallets. Read on to learn more.
3 Social Commerce Strategies and Tricks
Build a Loyalty Program on Social Media
Gamification tricks are great ways to encourage your customers to engage you more. You can easily use these tricks to build a loyalty program on social media platforms.
There are four main types of gamification techniques:
Ads by Digital Commerce
- Points: Customers earn points for their purchases with your business. They can then redeem these points for discounts on future purchases or other rewards.
- Badges: Customers also earn badges based on their activities with your business. You can then use these badges as incentives as an additional channel of communication with your customers.
- Leaderboards: These also help you measure your brand’s progress against competitors. It works by showing you how many customers they have and how many your brand has earned over time.
- Challenges: These let you create friendly competitions between customers or other groups of people engaged with your brand or business. For example, customers can share photos of themselves wearing your products during a specific time period. Then, collect “likes” for their photos from other customers or the general public.
Embrace Chatbots
Chatbots can significantly improve your customer service. They can help you respond to customer inquiries faster, and more accurately.
For example, you can use it to optimize the customer experience. Then, reroute customers who are looking for specific products or services to the right department. This will help you get rid of those frustrating automated phone trees and long wait times.
Another notable advantage is that Chatbots have the potential to free up more of your employees’ time. For example, you can program it to automatically handle simple questions from customers looking for straightforward answers. This will allow your employees to focus on more complicated questions instead of wasting their time on basic inquiries.
Use Social Media Platforms as a Selling Tool
Social media platforms are great spaces to share information about products with your customers. However, not many businesses use this opportunity to its full potential.
The best part is that you don’t need a social media team or special tools to do this; you can do it yourself!
The first step is to create compelling content about products you want to sell. You can do this by writing blog posts that demonstrate product usage. Or by creating image posts that showcase various product features such as size, color or material.
Then, share these posts on your social media platforms and let your customers do the selling for you! This will help you increase sales without spending too much money on marketing campaigns or hiring additional salespeople.
Once you’ve done this, make sure that all of your business page posts are helpful and timely. One way to do this is by sharing helpful tips related to your products or services every once in a while.
Wrapping Up
Social commerce is a powerful way to expand your business. But, it is also a powerful tool for your customers to share their experiences with other consumers.
Make sure that you use these opportunities to connect with your target audience and motivate them to buy from you.
Ads by Digital Commerce
