What are the emerging social commerce trends you need to know now? What is the future of social commerce?
Read on to learn more.
Emerging Social Commerce Trends
Create frictionless shopping experiences
In the past, one of the main problems with social commerce was a lack of trust. For example, consumers were unsure if they were buying from an official retailer or not.
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Luckily, evolving technology is making it easier to authenticate customers. In addition, more buyers are using mobile devices to purchase items. So, it creates a much easier process for them.
For instance, some companies have created apps that allow customers to simply scan barcodes. Then, it can initiate its online orders quickly. So, it is a great tool for any retailer that wants to speed up their purchasing process.
Be responsive and mobile-friendly
With the advent of smartphones and tablets, consumers are now able to purchase goods on the go. So, it means you need to be ready for them!
By optimizing your content for search engines, you can help your products reach more potential customers.
Your social media pages should also be mobile-friendly. So, your followers can easily access your content on their phones.
For example, you may want to create a dedicated Pinterest profile that features all your latest products in an easy-to-navigate format.
Reward customer loyalty with social tools and coupons
Social tools like Facebook’s “Like” button have quickly become a norm in our everyday lives. And that means that they can also help increase your revenue.
Even if you’re already utilizing social media, you should consider adding some new tools. You can also offer special discounts when customers “Like” your page or follow your business. These strategies can help encourage brand loyalty among existing customers while also attracting new ones!
Social media is a crucial component of social commerce. So, you should consider ways that you can optimize your social media presence.
Use your mobile device to increase sales
More and more people are using their mobile devices to purchase goods. And that means that you need to be ready for them! Here are some additional tips to help increase sales with mobile:
- Offer incentives for customers who download your app. For example, you may want to offer a special coupon or sale exclusively for app users. This can help get more people on your list and increase your social reach!
- Use geo-location services. If you’re a retailer with a physical location, use geo-location services. This will help customers find your store easily and encourage impulse buying.
- Use QR codes to promote in-store sales. If customers are interested in an item online, use a QR code to promote that they can get the same item in-store if they buy now. This will encourage more people to make impulse buys while also helping you sell more items overall!
Wrapping Up
Social commerce is growing rapidly. But, we’re only in the beginning stages of this movement!
Many experts predict that social commerce will soon become the norm for online shopping. If you want to stay ahead of the curve, consider trying some of these trends today!
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