How is the rise of social commerce in 2021? Read this to learn about the best opportunities of the year.
Overview
Social commerce is an enormous opportunity for retailers.
Ecommerce platforms like Facebook are rapidly creating new opportunities for business owners to sell directly to their customers. Facebook’s new checkout facility makes it easy for anyone with an e-commerce website to set up an account, add products and accept payments.
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Rise Social Commerce and the Future of Selling
Facebook, Twitter, and Instagram have become dominant players in social commerce. Facebook announced that it was testing a new “buy” button on pages and posts within its app.
The button allows users to buy products straight from the social network. No need to leave the site. Most commentators said that this was a major step towards the creation of a dominant marketplace within Facebook itself.
The company’s dominance of social media also provides opportunities. Especially for anyone selling products via social media to get their products in front of their target audience.
Do you have a product that you want to sell but are struggling to get sales? Use social media to make your product visible to your potential customers.
Social commerce is available for most businesses – even if you don’t have an e-commerce website – and can be used as a complementary tool alongside your existing sales channels.
Social Commerce as part of the Retail Strategy in 2021
Retailers who use social media effectively are able to build customer loyalty. It can also raise interest in their products at a minimal cost.
Social media allows retailers to provide content about their products, talk about what they do well. Then, they can get feedback from customers about what they need or want next from the business.
As well as providing rich content about the business, retailers using social media effectively can also provide sound advice on products. Especially on how best to use them or how they can be combined with other products from the business.
Using these tools properly allows retailers to increase sales. And this works by providing relevant advice in response to customer needs and wants.
It also gives businesses the chance to build relationships with potential customers. And that will make it easier for them to establish trust and credibility with potential consumers later on. Especially in the buying process when customers are ready to buy directly from them online when they visit the store for the first time.
Social Commerce: Opportunities and Challenges
Social commerce is a massive opportunity for retailers. However, there are considerable challenges for those who want to try.
The first issue is that it’s not easy to measure the value of social media in sales. It’s easy to measure sales from the website or other online channels. And it’s relatively easy to track the effectiveness of traditional marketing channels such as television, radio, or outdoor advertising.
But it’s much harder to evaluate social media and its impact on sales. This is especially true when social media is used as part of the customer journey rather than as a standalone marketing channel.
Finally, there are many examples of retailers using social media effectively to market their business and drive traffic into their stores. But there are comparatively few examples of businesses using social commerce effectively as part of their wider retail strategy.
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