Here are SEO marketing strategies that every e-commerce marketer should know.
Examples of SEO Marketing Strategies
Use these strategies to generate more traffic to your e-commerce store.
1. Use Medium for Blogging
Medium is a content-sharing platform for bloggers. If you are not blogging on your own blog, then try blogging on medium. Post your blog posts regularly on medium. This is because in the present time Google looks for quality content when it indexes a website, so if you have quality content regularly posted on medium, then your website will surely get indexed by Google.
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2. Creating an E-commerce Blog
If you are not blogging on your e-commerce website, then start it today. Create a blog and post regularly (at least once per week). Then start promoting your blog posts through different social media channels like Facebook, Twitter, Pinterest, and Google+. This way you will be able to get more visitors to your website.
3. Bing Paid Ads
You can also get more organic traffic from Bing by using Bing paid ads (sponsored ads).
4. Add Product Reviews
People look for reviews when they purchase online products from stores instead of going through a trial and error process before purchasing a product from a particular store or website they prefer to read reviews about that particular product or store before making a purchase decision, adding reviews to your e-commerce website is a good way of getting more organic traffic on your store.
5. Respond to Customer Reviews
If a customer is taking out time to review your product or your business on a review platform, then make sure you respond to the review and try to resolve the issue that the customer has raised in the review.
6. Use Schema Markup
If you are not using schema markup on your website, then start using it right away. This way search engines will understand your web page better than before and can index it better than before.
7. Display Your Copyright
Display your webpage’s author and the year of publication of the webpage at the bottom of each webpage on your website so that search engines can easily find this information and index it.
8. Social Media Marketing
Use your social media accounts to promote your e-commerce website and generate more traffic for your website. Here are some social media platforms that you can use: Facebook, Twitter, Pinterest, and Google+. You can use these platforms to share the content of your blog and also to share the content of other websites that you like.
9. Backlinks
Backlinks are the most important elements of SEO. Moreover, backlinks are links from other websites to your website. The more backlinks you have on your website, the more visibility you will get from search engines like Google, Yahoo, Bing, and others.
10. Use Press Releases
Write press releases about your new services and products and publish those press releases on different news sites. This will help you get backlinks from those news sites and that will help you rank better in search engines like Google, Yahoo, Bing, and others.
11. Use Social Bookmarking Sites
Social bookmarking sites like Digg, Delicious, and StumbleUpon help people discover new websites and products on the internet. Add your new products on these sites so that people can discover them easily through these sites.
12. Create Video Content
Videos are very popular among online shoppers. If you are not already creating videos for your e-commerce website then start creating good quality videos right away. This way you can convert more visitors into customers for your e-commerce store.
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