role of search engine in e commerce

The Role Of Search Engine In eCommerce

Are you an SME switching from offline sales to e-commerce? If yes, you need to see the importance of the role of search engine in eCommerce. 

Many SMEs switching to eCommerce might find eCommerce unfamiliar to them. Some of these tools are SEO, SEM, and SMO. These are proven tactics in promoting a brand. Moreover, these tools greatly help businesses promote a brand.

“The best place to hide a dead body is the second page of Google search results”. Funny, isn’t it? Yet, that is one of the truest sayings you’ll hear. Ever. Indeed, the role of search engine in eCommerce is the most critical to the success of any eCommerce store in 2021 and the unforeseeable future.

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What is Search Engine Optimization (SEO)?

Let’s talk first about what a search engine means. If you are reading this article right now, you definitely know what a search engine is. It is a mechanism that answers all questions raised by visitors. The most popular mechanism is Google. However, that is not the sole purpose of search engines. It also helps in promoting brands. That’s where SEO comes in.

SEO involves enhancing and improving the website’s visibility on the Internet. Furthermore, SEO aims in increasing the ranking of a website in web searches. This results in a large number of website leads. Furthermore, a website gets higher conversion rates from SEO. 

Tips and Tricks for SEO

The first thing to do is to remove any element that slows down your website. Moreover, link your content to other websites with interesting and relevant content. Regularly producing unique content greatly contributes to SEO. However, ensure that the contents you’ll post include clear titles, H1s, and H2s.

Moreover, add keywords to the first and last 100 words of content on a page. Also, add keywords to image alt text. One important step is also linking your content to other content in your website itself. 

Importance of The Role of Search Engine in eCommerce

Staying ahead of the competition means increasing your visibility on searches. Forbes reports that the first page of Google captures 71% of search traffic clicks. Moreover, it went as high as 92% in recent years. However, second-page results achieve below 6% of all website clicks. 

Facts clearly show that without SEO, the online presence of your business is going nowhere. It doesn’t matter if a company is just starting up or a Fortune 500 powerhouse. Without SEO, sellers leave considerable amounts of money on the table.

Moreover, SEO builds trust and credibility. Having your website load in a search shows users that Google trusts your site. This means that users should view your website the same as how Google views it.


Indeed, SEO is an investment. Yet, this investment pays off big when you implement SEO properly. This is a digital marketing tactic eCommerce retailers must not ignore. SEO is getting more crucial with the marketplace slowly shifting completely to online. 

While other marketing strategies are valuable (e.g. social media, email), nothing compares to the role of search engine in eCommerce.

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