The new statistics for social commerce 2019 show a continued upward trend in the adoption of social media, as well as the trend in time spent on social media.
Read on to learn more.
Social Commerce Statistics 2019
Why do trends in social commerce matter? We can see that the trend of social commerce in its purest form has been on the rise for some time now. In fact, it is growing faster than expected.
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Social commerce is popular because it builds a relationship with your audience. Now, more people are using social media to shop than ever before.
In fact, the number of people who use social media to make purchases has increased a lot.
For starters, let us define social commerce.
What is Social Commerce?
Social commerce is when a business uses social networking sites. They use these sites to create a relationship with their target audience who can then follow them.
This is very similar to how influencers interact with their fans on Instagram to build relationships. And that will lead them to purchase their product or service in the future.
Social Commerce Statistics 2019 – Industry Trends
Visual Instagrammability
Visual Instagrammability is an important factor for social commerce. The reason is that Instagram grew into one of the most popular social networking sites in the world.
Instagram has a very large audience for businesses to target. So, the growth of visual posts on Instagram has not slowed down.
It increased more. That’s why visual posts are such a big deal for businesses because they make it easier for them to grab the attention of their audience.
Facebook and Instagram Stories to Grab Customers’ Attention
Facebook and Instagram Stories are important for business. For one thing, you can attract more customers to your business page.
Stories are very effective for social commerce. That is also because businesses can use them to showcase their products or services. This will draw the attention of their audience and make them want to purchase what they see.
Micro-influencers prove that less is more
Micro-influencers have become very popular. Their rise in popularity is no surprise because they have a lot of followers.
But, they do not have millions of followers. In fact, they have less than one million followers.
Micro-influencers are not as famous as celebrities. But, they can make a big difference for a business.
Micro-influencers can make their business stand out from the crowd and connect with more people by giving an authentic vibe.
Reviews and ratings attract potential shoppers
People are more likely to purchase products or services that have ratings and reviews. That is why reviews and ratings are important for social commerce.
If you have a lot of positive ratings and reviews, then potential customers will be more likely to trust your business. They will then be more likely to purchase from you.
Wrapping Up
Social commerce is growing in popularity. In fact, it has grown a lot. The rise of social commerce is due to the popularity of social media.
Businesses can use Facebook and Instagram to create a relationship with their target audience. They can then use stories and even micro-influencers to make their business stand out from the crowd.
And, of course, reviews and ratings will attract potential customers who will purchase from you.
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