future trends of social commerce

Watch Out for Future Trends of Social Commerce

A deep understanding of the key future trends of social commerce will surely empower your brand revenue, marketing, and growth. 

The line between eCommerce and social media is fading, giving rise to social commerce. Brands practicing this relatively new strategy enjoy better user trust, interaction, and conversion. Why should your brand care about social commerce? 

One of the main reasons is users spend a lot of time scrolling through their feeds. Of course, the best thing to do is to promote your brand where your customers hang out. This requires an omnipresent presence to conduct business successfully. 


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Statistics show that Gen Z spends twice more on shopping on social channels than an average consumer. The main platforms they use are Instagram and Snapchat. Meanwhile, Gen X prefers Facebook. 

It is clear that social commerce has a very bright future. Listed below are the future trends of social commerce that will certainly unlock the door to success

Selling Through Conversational Chatbots

Social media was designed to help people communicate easily. That is the sole reason why connectivity platforms grew tremendously. Brands are now taking the extra mike by upgrading AI capabilities via chatbots. 

With chatbots, you won’t need to have someone answer customer queries. Chatbots can make suggestions depending on the customers’ preferences and ask for human assistance if necessary. Thus, it gives users a much-wanted quick, precise, and personalized shopping experience. 

Descriptive Live-Streams 

The popularity of live streaming skyrocketed due to the lockdowns enforced by COVID-19. Many businesses now use it to feature new products. Additionally, they educate users with live streaming by sharing tutorials, interviewing industry experts, and more. 

You do not need HD-quality live streams. Low-budget productions are also effective as long as they can create utility.

Live streaming enables audiences to know your brand better through an interactive and authentic experience. Furthermore, your audiences can save live streams for later use. They may also continue the discussions in the comments. 

Collaborate with Micro-Influencers 

According to Instagram, the platform influencers influenced 87% of users on their purchase decisions. This just shows that collaborating with micro-influencers is always a great idea regardless of your industry. Influencers can surely boost your brand’s reach. How? 

Micro-influencers have a greater audience engagement percentage. Moreover, their followers always listen to their opinions. Thus, you must strongly consider creating partnerships with influencers. Use their influence on every stage of the customer journey. This is one of the future trends of social commerce you must not pass up.

Make the Journey as Frictionless as Possible 

Every step your customer makes decreases the chance of a sale. On the other hand, the faster they make it to checkout, the higher your chance to earn revenue. 

Allow your customers to log out in a step by eliminating the “add to cart option”. Let them make the purchase directly. This results in a reduced cart abandonment rate, which concerns many brands doing business online. 

Furthermore, customers have a short attention span whether they are shopping physically or online. Thus, it is crucial for brands to provide a frictionless shopping experience to gather more confidence and sales.

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