Today, many businesses are now seeing why social commerce is important. That is why many social commerce sites are now rising.
If you want to get into social commerce, then you will need to know these sites. Then, make efforts to make a strong presence on them.
So, what are these sites? Let us dig deeper into this article.
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Social Commerce Sites
Today, it has already become a norm to connect with customers using social media. And this is more true for bigger brands. It is very convenient and cost-effective.
it has even reached the point where the lack of a social media presence will make customers doubt a brand. Or words, forget about its existence.
So, no matter the size, brands today need to be active on social media. This will help them grow and keep up with their competitors.
Also, this can help them know what their customers want and give it to them faster. So, what are the top social commerce sites they need to focus on?
Social Commerce Sites: Which Ones are the Best?
Of course, Facebook should not miss this list. It is the frontrunner when it comes to social commerce. Why? Because it has the most users versus other social media sites.
In fact, more than half, or 51%, of the world’s population is on Facebook. That is a huge number that brands can take advantage of.
But Facebook’s focus is not on making a full shopping experience. Their best forte? Targeted ads. So, if you want to reach your target market easier and faster, you should use Facebook.
It lets you choose your target audience based on age, gender, location, interest, and more. You can even choose to target existing, past, or new visitors.
Instagram is also a big name in social commerce. This happened once Facebook took over Instagram. Why did Instagram reach the second-best?
Because it is highly visual in nature. So, you can post attractive content that will appeal to your audience. Also, it has many shopping features you can use.
For example, you can add tags to your content to make it shoppable. Further, they rolled out Instagram Shopping and Instagram Checkout.
With these, you have many social commerce features to choose from. And it makes it possible for your viewers to tap a tag then get straight to checkout.
Yes, Pinterest may not be as big as Facebook or Instagram. But its social commerce game is going strong. Why?
Because around 93% of its users use the site with the intent to buy. And this high rate of intent to buy is a hard feat to beat.
One of the best features you can use is their shoppable pins. With this, you can post a pin, then it will show helpful links to the product.
And because of this, brands are enjoying a high conversion rate at Pinterest.
Use the Right Social Commerce Sites
So, to make full use of social commerce, you will need to know where your customers are. Then, focus your efforts on that social media site.
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