Why Social Commerce

Why Social Commerce is Important Today

There are many reasons why social commerce is important nowadays. For one, it offers a lot of benefits to businesses making use of it.

True, it has been around for more than a decade already. But it is now growing to be part of many people’s lives. Especially now that we still cannot see an end to this pandemic.

So, many businesses are now selling on social media sites. And more users are now buying on it. That is why it is growing to be more important.


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But there are more reasons than that. What are these? Keep on reading to know more.

Why Social Commerce is Important Today

Steady Audience Growth

Today, more people are now making social media accounts. In fact, there are thousands of new social media users a day.

And that number is not going to slow down soon. So, you can take advantage of these sites for your brand to reach more audiences.

This growth can be a steady one. Thus, making it possible for you to reach more of your target market.

If you do, then these people will become possible customers. Of course, more customers mean more sales.

Better Search Engine Ranking

Yes, you read it right. Having a strong social media engagement can help with search engine ranking. Why? Because it can boost traffic to your eCommerce website.

In turn, it will affect the ranking of your website on search engines. It can help it climb some spot higher.

So, do not hesitate to share your eCommerce link to your social media channels. Also, drive engagement from your followers by letting them comment, like, or share.

More Authentic Engagement and Traffic

As said, social commerce can help grow audiences. As an aftereffect of that, it can drive conversations with potential customers.

So, when your audience shares your content, it can encourage engagement. And this can be more powerful if you post content regularly.

Also, this shared content is another form of advertising made by your audience. How? They help you reach their peers that are not your followers yet.

Customer Loyalty

Social commerce not only helps with promoting a brand. It is also great in promoting customer loyalty. How?

Because you always strive to drive engagement with your audiences. So, they will feel that you are always trying to reach out to them.

Also, social media is a great channel for customer service. It becomes easier for them to reach you. So, when you do all these, they trust you more.

Business Metrics

Yes, social media sites have business metrics that you can use. It can help you measure your campaigns.

For example, these sites have metrics for:

  • reach
  • engagements
  • impressions
  • likes
  • reactions
  • total fans or followers
  • traffic to their website via click counts

Why You Should Do Social Commerce

As you can see, there are many reasons why social commerce is now important. So, you should not miss this chance. Go ahead and try social commerce to enjoy all its benefits.

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