How Is eCommerce Related to Social Commerce?

How is eCommerce related to social commerce? Wanna know the answer? Scroll down to find out!

How Is eCommerce Related to Social Commerce?

Social commerce is a relatively new buzzword. It is a term that describes the use of social media platforms to facilitate eCommerce, product discovery, and customer relationship management.

Social commerce is also about using social media as an effective tool for building brand awareness, customer engagement, and increasing brand loyalty.

What Is eCommerce?

Ecommerce, on the other hand, is simply about selling products over the internet by using the internet as the medium of communication. This is what all big online brands do!

Ecommerce also refers to the entire industry where consumers are able to buy products online. And it is growing like crazy! 

In fact, many of consumer’s shopping habits have been shifted from traditional retail channels to eCommerce. And that’s why eCommerce has become one of the fastest-growing industries in the world today.

What Is Social Commerce?

Social commerce is a term used to describe eCommerce activities that involve some level of social media use. The social part refers to the use of social media platforms such as Facebook, Twitter, and more.

It facilitates eCommerce activities. For example, you can use your Facebook page or Twitter account to drive traffic to your online store.

Or you can share links from your website or blog on these social media channels to generate more traffic and sales for your business. This is what we call ‘social commerce’! 

Social commerce also refers to using social media platforms for customer engagement and relationship management. So, you can increase brand awareness and loyalty among existing customers and potential customers too!

How Is Social Commerce and eCommerce Related?

Social commerce is a subset of eCommerce, but it is definitely not the same thing.

Social commerce involves the use of social media for product discovery, customer engagement, and brand awareness.

But, eCommerce is an entire industry where sellers and buyers conduct transactions using the internet. So, you can say that social commerce is a subset of eCommerce.

Is Social Commerce and eCommerce the Same Thing?

Social commerce and eCommerce are not the same things. The former refers to using social media for product discovery, customer engagement, and brand awareness.

The latter refers to the entire industry where consumers are able to buy products online. So, you can say that social commerce is a subset of eCommerce.

How Is Social Commerce Used in Ecommerce?

Social commerce refers to the use of social media platforms for product discovery, customer engagement, brand awareness or even driving traffic to online stores. Using social media for any of these purposes is considered a form of social commerce!

People use it when they share links from their websites or blog posts on social media channels such as Facebook, Twitter, etc. They also use it when they share products from their online store on these channels. 

This helps them get more traffic and sales for their business! 

Conclusion

And that’s all for now!

I hope this article helped you understand what social commerce is and how it is related to e-commerce. If you have any questions, please feel free to ask us in the comments section below.