How Are Businesses Using Instagram as a Social E-commerce Platform?

How are businesses using Instagram as a social e-commerce platform? Read this article to learn more.

How Are Businesses Using Instagram as a Social E-commerce Platform?

Instagram is considered one of the best social sales tools in 2020 and beyond. How can you get started?

Here are some of the best tips to help you now.

Take care of your content.

The first thing you should do is to make sure your Instagram account is well maintained. You can also take care of your content by ensuring that the pictures you post are of high quality. 

This way, people will visit your page to see what you have on offer. Then, eventually buy your products or services.

Take advantage of rich links.

Instagram has a unique selling point – it allows users to post rich links. This means that they can directly link to a product or service on their platform.

No need to go through another site. The great thing about this is that Instagram will automatically display your product description and link details. So, you have more chances of making sales on Instagram than on other social networking sites.

Run promotions on Instagram stories.

Instagram stories are really easy to use. And they can help you boost sales on Instagram. 

For example, you can run a story promotion where users can follow you or tag their friends. And that is in exchange for a post for a chance to win a prize or free items such as t-shirts or stickers. 

You can also use a story promotion to announce new products, discount offers, and other special events.

Use the live feature.

Instagram recently introduced a live feature. And it works just like Facebook Messenger and other social media platforms. 

You can use this feature to run live videos where users can directly message you. Or they can also ask questions about certain products or services on offer. 

This way, you get more chances of making sales on Instagram. At the same time, you are encouraging customers to visit your Instagram page more often than before. 

You can also use this feature when running flash sale events, announcing new products, discount offers, competitions, etc. It gives you more exposure in front of interested customers who might be looking for the same kind of products as yours on Instagram.

Use hashtags relevant to you

Instagram uses hashtags to help users find relevant content.

So, if you want to increase sales on Instagram, then you need to use the right hashtags that are relevant to your products and services.

This way, you will be able to reach more customers who are looking for your products. You also get to connect with potential customers who might be interested in your products or services.

By the way, it is recommended that you use only one or two hashtags per post in order for it to appear on the top of other similar posts in Instagram’s related posts section. This way, you get more exposure for your business and products on Instagram.

Use Instagram ads

Instagram ads can help you generate more sales on Instagram.

This way, you can promote your product or service directly to your target audience without spending too much time and money. 

For example, if you are running a travel agency and want to promote your holiday packages, then target people in certain areas who might be interested in travel packages for the same period of time as yours.