Today, chatbot social commerce is now a thing. It is helping many sales teams in a lot of ways. As a result, it is boosting sales for many brands.
Because of these good results, more companies are now adopting chatbots. But what is it? And what are its benefits?
Read on to know more.
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Chatbot Social Commerce: What is It?
Social commerce chatbots is a computer program that is made to talk to people over the internet. How does it work?
An algorithm will try to understand the text you send. Then, it will try to give you the right answer based on the keywords you used.
There are many ways to use it in social commerce. Like:
- ordering a takeaway
- ordering a gift
- booking a ticket
- getting an answer from queries
But there two kinds of social commerce chatbots:
- Smart chatbots. Uses artificial intelligence (AI). So, it gets smarter the more you use it. With this, you can talk freely and its responses are more accurate. But it is only limited to one area. Meaning, it cannot answer any unrelated question.
- Scripted Chatbots. Follows a predetermined path. Thus, you cannot talk freely with it. It only responds to specific commands. So, you can only talk to it by choosing from a multiple-choice question. Meaning, the questions, and answers are very specific and very limited.
What, then, are the benefits of social commerce chatbots?
Chatbot Social Commerce: What are the Benefits?
Saves Time
Using chatbots can save you money. How? For one, your staff can save time from having to reply to hundreds of chats.
As a result, your customers can get answers faster. So, they can make decisions faster especially if they are about to buy.
Saves Money
True, you will need to set a certain amount of budget first. But it will save you money in the long run. How so?
Because there is no need to hire more staff just to answer loads of questions. Further, chatbots do not take a break or leave. It can work round the clock and take care of multiple customers at once.
Access Anytime
It is a turn-off for customers if they have to wait for hours to get answers to their questions. Chances are, they will ask your competitors.
But you can prevent this with the use of chatbots. They are available 24/7. So, whether customers ask a question at 4 P.M. or 3 A.M., chatbots can answer their questions.
Fewer Errors
Chatbots do not have the human error factor. So, if you program your chatbots correctly, then it will always give consistent answers.
As a result, there are fewer errors. This will then boost your customer relationships. But of course, you will need to give it more time to get better.
Build Trust
Today, more and more customers now prefer to talk to a brand first before deciding to buy. Thus, using chatbots can help. How?
Because it is accurate, always available, and does not have any bad days. So, they can avoid talking to moody staff.
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