Every seller must expand their audience in the best way. Why? The success of your business relies on your audience. The bigger the audience, the more chances of selling. Otherwise, if your audience is smaller, it’s surely not good for your sales. Indeed, you have to get noticed. In this article, we’re going to look at the best e-commerce Google Search Ads solutions.
There is no need to travel and put posters everywhere to get your business noticed.
Also, you don’t have to wait for people to find you. Digital advertising is here for you! The number of online shoppers is growing rapidly. With this in mind, you might want to consider Google Ads.
Ads by Digital Commerce
What Are Google Ads?
This is going to a best friend as an e-commerce business. Google ads are everywhere. Being that, it is one of the main marketing channels. In fact, it accounts for much as 18% of all e-commerce revenue.
You will find Google Ads on SERPs. It means Search Engine Results Pages. People will see the ad when they search for certain keywords. For example, it might be “how do I do this…”. It may be seen below the search bar. Also, you can see it on Youtube videos or at the side of it. Alternatively, you can also see it at the Play Store. That is, depending on the keywords entered.
Best E-commerce Google Search Ads Solutions
Here are some of the best e-commerce Google search ads solutions. As a result, your business will get more audience.
- Focus on info related to your product.
Do not simply target keywords. Share product data that is relevant and descriptive. As a result, your product will show up in higher quality searches. Also, it would be great to display any product reviews you have to stand out.
- Showcase sales, discounts, and special offers.
Potential customers love a great sale. Such offers never hurt. The opportunity to save money while getting something great is irresistible. Even more, if customers think that the sale is almost over, they will feel a sense of urgency. Above all, they will think that they need to act now. This strategy is downright effective.
- Get your timing right.
Changing your bids in line with peak times can increase the click-through rate largely. That is according to research.
For example, changing your bid on a Friday morning is likely to be much more effective than Thursday. Also, do some research and identify the times when most people are online to do their shopping.
- Use negative keywords to increase relevance.
The purpose of negative keywords is to tell Google what searches you don’t your ad to appear in. Of course, you don’t want your ad to be placed somewhere irrelevant. Using negative keywords will keep you from getting clicks where there’s little to no chance of selling.
The Bottomline
Google Ads are indeed a powerful tool for e-commerce. Just remember to prioritize your most relevant and high-value products. By doing that, you will surely increase your sales without hurting your wallet.
Ads by Digital Commerce
