Let us define the concept of social commerce. And also what are its platform? We will learn why we should use social commerce.
Read on to learn more.
Define the Concept of Social Commerce
Social commerce is the use of social networking websites. To market products and services directly to customers.
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It includes a complete shopping experience. And also interactive features. They are also available on different social media platforms.
Social commerce involves all methods in a sales transaction. That is also from the promotion of goods to after-sales service.
Companies use artistic posts to promote their goods. And also to provide customers with more data about them.
They give expert help and support. To engage possible clients. They also inspire comments and reviews on communities.
For them to improve brand awareness. And also get customer insights.
Social Selling vs. Social Commerce
Social selling is another term that usually gets confused with social commerce.
The main purpose of social commerce is to promote sales.
Social selling is essentially focused on developing relationships with whom? With its possible clients.
It tries to create sales prospecting lists. By targeting particular users on their social media.
E-commerce vs. Social Commerce
While they are similar in their ways. Social commerce and e-commerce are two different things.
Business websites manage interactions in e-commerce. And also other digital platforms like the unique app.
While interactions in social commerce happen only on social networks site. Such as Facebook and Instagram.
E-commerce also requires some actions. In order to make the buyer’s visit longer as it may seem.
But with social commerce, a business is completed in more or less three steps.
Why Use Social Commerce
Social media has become a productive avenue of the market for many businesses. That is because of the millions of people who use it.
Companies must consider social commerce in their business plan. Why? For them to also remain competitive in this digital era.
When used properly, social commerce can increase brand awareness. That means that it can also increase customer satisfaction and sales.
Below are some of the many ways that it can increase the growth of your business:
It makes the buying process easier.
The buying process requires several steps in traditional e-commerce.
First, users click an ad and get it will automatically lead you to the business website.
Second, they add products to the cart. Then, they will give their personal information. Lastly, they will fill in credit card details. And in doing such, they can now complete their transaction.
But social commerce is different from that. It usually requires only three easy steps. That is view, click, and buy.
It makes shopping more interactive.
Social commerce is more interactive. If we compare it to buying directly from company websites.
Users can now ask their friends for suggestions on products. How? By tagging them on their posts.
They can also look at the comments sections. That is from other customers to know if a product is worth the try. They can also interact with brands. And also get more personalized services.
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