What is social commerce? Also, have you ever consider what are the benefit of social commerce to its consumers? In this article, we will find out what are those.
Read on to learn more.
There is a large change in today’s purchasing and buying of goods. Various businesses have already used the social commerce platform in their business.
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And indeed there are tons of benefits of social commerce to its consumers. To begin with, what is social commerce?
Social commerce- What is it?
Social commerce is a direct method of selling products on social media platforms. That includes Facebook, Instagram, Pinterest, etc. And with online shopping’s increasing interest.
More companies are shifting their products to social media platforms. That is why people consider online shopping as the new normal. Why? Does social commerce have benefits to its consumers?
Benefit of social commerce to consumers
Money saver
Customers are buying from a direct supplier. And due to that, they do not need to allot a large amount of money.
Goods and services sold in social commerce are way cheaper. Compare to those at the physical shops. In such a way, you can save your penny.
A wide range of products and services
Social commerce allows the consumer has lots of options. Especially when it comes to a supplier. Customers can pick a product or a service all around the world.
Convenience and simplicity
Various happenings do not allow the customers to go outside to buy. That could be a financial situation, not-so-good weather, or whatever reason it is.
Because of that, social commerce allowed the customers to avail products. Without them having to go outside of their home.
Customers can buy goods and services without real physical engagement. Also, a few taps to your gadget. And the product can be yours instantly.
It is not even a problem if you do not have cash on hand. Because you can also pay through your credit or debit card.
Gives full information
Customers can compare product prices on social media platforms. They can also examine if the product is worth your money.
Also, they can look for the warranty information on the product details. For that reason, there is a small chance of dispute on your transaction.
Customers can also verify their orders and also the delivery status. With that, they can easily contact the supplier. If they have any doubt about their orders.
Saves time
You can save time from buying, paying, and even delivering the goods. Right also in front of your doorsteps. Most of the products online are delivered in just a span of one week.
And you do not have to worry if your buy is too large or heavy. Because someone can deliver right into to your home.
You can also order food online. If you feel too exhausted to cook. And the good thing is, it lets you buy any time of the day.
To sum it up …
As we have talked about, there are tons of advantages social commerce has to offer. But, of course, there are also disadvantages.
All you need to do is to stay careful. You will do market smoothly if you are a careful customer.
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