What is social video commerce? How does social video commerce help you in your online business? And what are some tips for the best social video commerce?
Let’s answer these questions through this article.
Clients love video because it is entertaining and requires less effort than reading. Do you agree with that?
Ads by Digital Commerce
Read more to learn more.
What is social video commerce?
Social video commerce is an act of using videos to promote and sell products and services on the Internet. It enables to turn brand experience into a transaction. That is why it became important to retailers.
It has been proven and tested how effective a video can be. This can help you demonstrate your product and its benefits to the clients. And because of that, conversions will probably rise.
Based on research, 85% of the viewers who watched a product video most likely to buy products. Because of the information that the videos provide.
How does social video commerce help you in your online business?
- Videos will help you explain how your products work. This causes less friction than reading a lot of texts.
- You can show a ton of information within a 30-second video. This saves the time of your viewers.
- When a consumer watched how a product works, he/she more likely to buy it.
- People are more interested to click on a video thumbnail.
- Videos are capable of striking an emotional chord. This will also tell the customers how they should feel about the product or service.
- Videos improve website visibility. Thus. this will give you a greater chance of ranking in search engines.
- Having videos on your product page can create an increase in conversions.
What are the tips for the best social video commerce?
- Start at the beginning. Show what it looks like from the moment they’ll have it.
- Be genuine. Use real settings being used by a real person.
- Feature your experts. Include people in your videos even if it is only their hands.
- Avoid difficulties. Keep it always simple.
- Be professional. Editing facilities, video equipment make a huge difference.
- Include the “why’s”. It is important to state what you are exactly doing. People like to use something they really sure of how it works.
What are the points you need to be careful?
- You must have a designated area on your page for video content.
- Do not bury them deep at the bottom of your page.
- Always remember not to have a single shot of the product.
- Do not have a video collage of product photos that are already available on the product page.
- Add a good video to your site.
- Make sure you have high standards in making visual content.
Wrap it up…
Clients love video because it is entertaining and requires less effort than reading. And I am sure you will agree to that. Because videos have become popular on the internet.
They can be an effective way to increase visibility, conversions, and engagement. It is definitely worth a try.
Ads by Digital Commerce
