This article is about social media commerce for dummies. Read on to learn more about the basics and why your brand should care.
Social Media Commerce for Dummies
What is Social Commerce?
Social Commerce, or Social Media Commerce (SMC), is the use of social networking sites to aid in online shopping and purchasing. Social Commerce sites are platforms that provide users with access to products through their social media accounts.
These sites also allow users to share their purchases with their friends and followers on social media.
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It also allows users to shop directly from their social media accounts without having to visit a retailer’s website or install an eCommerce app. This saves time because users don’t have to log into multiple accounts or navigate through several websites just to make a purchase.
Social Commerce also benefits retailers because it gives them access to a wider range of potential customers than they would normally have.
Why is social commerce worth the shot?
Social Commerce is worth a shot because it is quickly becoming one of the most popular ways consumers are shopping online.
Social commerce is something that brands should care about because it gives them a chance to reach new customers through social media platforms. It can also help you improve your overall brand awareness and increase sales by expanding your marketing reach.
Here are few reasons why you should try social commerce now:
Social commerce makes shopping a social experience
People love to share their purchases with friends, family members, and followers on social media. Social commerce sites allow them to do this while they shop. Users can share their shopping cart contents and details of the products they want to buy via Twitter, Facebook, or email.
Social Commerce is convenient
Social media platforms are accessible anywhere there’s an internet connection. Users don’t have to go to a retailer’s website or install an eCommerce app to make a purchase. They can simply log in to their social media accounts. Then, click on the product they want from the retailer’s website.
Social Commerce is cost-effective
It’s free for retailers to set up social commerce sites because there are no setup fees involved. Social commerce also allows you to reach new markets without having to spend too much on advertising and marketing. It gives your brand a chance to reach out to customers who normally wouldn’t be able to access your site.
Social Commerce provides more options for users
Commerce sites offer users more options than conventional eCommerce websites do. And that is because they let them filter through products based on category or brand.
Social Commerce keeps customers engaged
It’s almost impossible for users to ignore social commerce sites because they’re constantly exposed to them through their social media accounts. It makes it easier for advertisers and brands to connect with consumers because it gives them an opportunity to understand their interests and preferences.
Conclusion
As you can see, social commerce is definitely worth the shot. It gives you a chance to reach new customers and improve your brand awareness. It also allows you to increase your social media engagement with existing customers.
Social commerce is something that every brand should try now. It’s an effective way of gaining access to a wider range of potential customers without having to spend too much on conventional marketing and advertising.
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