Social Commerce Features You Need to Know

Many social commerce features make this e-commerce subset unique. These are the reasons why it is picking up pace in the last few years.

When the pandemic arose, it became an even more important part of everyone’s lives. This is because people are forced to stay at home to be safe. Movements became limited.

So, to be safe from the virus, people opted to things online. Most of these things they did not even think they would buy online had not the pandemic happened. Because of this, more people are more willing to try out buying from social media.

What, then, makes social commerce unique from e-commerce? Read on to know more.

Social Commerce Features You Need to Know

Social Reviews

Social commerce relies so much on social reviews. This is because people are in their social media accounts to connect with their family and peers, not to buy.

So, there is a need to convince them to buy with the help of other people. This is what sets it apart from e-commerce that relies on the seller’s item description.

Whether a social review is good or bad, people are affected by it in some ways. Most of the time, the buying intent is low. But when users are out to look for a specific item, they will surely look for other’s reviews.

If they find the reviews to be good, then they may try the product. If not, then they will at another brand.

On the other hand, these users are also more active in giving social reviews. So, whether they enjoy a product or not, they are more likely to share it on their feeds. Some even add pictures or videos.

Pool of Choices

Nowadays, it is easier for customers to compare similar products from different brands. They can see lots of offers from many brands.

As a result, they can make better decisions. For one, they can compare prices, reviews, shipping options, and more. They can even compare the customer service of each brand.

So, this is another feature of social commerce. Yes, e-commerce also has this. But it is more evident in social commerce.

Since there is a pool of choices here, brands now find it harder to stand out. Thus, they will need to put in everything they can to keep their customers.

Photos, Videos, and Details

Product photos and videos are an integral part of social commerce. Yes, this is also true for e-commerce but it is more stressed in social commerce. Why?

Social media is highly visual in nature. Users always look for visual aid in a post like pictures, videos, gifs, and more. 

Thus, brands are now making their content visually appealing. If not, customers may write them off as scam, fake, or an unreliable brand.

So, this feature of social commerce crucial. Customers want to see various angles of a product. They want it in high-quality media.

Social Commerce Features

Social commerce and its features are now part of many people’s lives. What do you think? Will there be any changes in the future?