Learning from the examples of others by analyzing a social commerce study is a great way to develop a winning strategy. You’ll read three examples here.
Social commerce is taking the eCommerce world by storm, especially in the midst of COVID-19. The pandemic has made us realize that implementing an omnichannel approach is the key to success. Social commerce is one of the key components of that approach.
By definition, social commerce is the use of social networking sites to promote and sell products. It covers everything from branded hashtags to curated embedded stores on social media sites. Hence, social commerce has made the use of social media just as social as a trip to the mall.
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Furthermore, it is the perfect way to obtain loyalty from your customers. This practice also turns them into brand advocates. This article features a social commerce case study for two brands.
Itzy Ritzy
This baby product brand has pointed out its audience and leveraged them – moms. Itzy Ritzy uses lifestyle marketing to create real emotional connections with one of the strongest communities there is.
The brand often features pictures from their customers and influences on their Instagram feed. Additionally, Itzy Ritzy tags its products from these pictures to enable other users to shop directly from the photo. This strategy leverages the power of social proof. The brand demonstrates how real customers actually use the products. After all, customers listen more to their fellow customers than the brand itself.
Moreover, Itzy Ritzy promotes its own branded hashtag, #itzyritzyforthewin. The hashtag has over 5,000 posts, making it easier for customers to discover their brand. Itzy Ritzy is one of the brands that show how powerful Instagram is in strengthening your brand presence.
Shine On
This brand aims to build a support community above anything else. Hence, Shine On has leveraged the power of Facebook to promote and sell its apparel. Shine On has even emphasized on their title and search engine descriptions that they are “more than just a women’s online fashion store”. The brand lets customers know that they strive in bringing like-minded customers together.
Customers can go to Shine On’s Facebook page and tap the “Shop” tab to browse all of their products like they were actually on their website. Simply tap an image to see more details about the product. Finally, Shine On enables customers to checkout on the website without leaving Facebook.
Instead of featuring their entire selection of products, Shine On offers a curated selection to spark interest in new users. This drives them to visit their website to discover even more products.
Leveraging on Facebook was the smart move for Shine On due to its strong Facebook community. You can also leverage the powerful features of Facebook for your small business.
Conclusion
A successful social commerce study shows that while the practice requires effort, it is worth it. Social commerce is the best way to maintain the social element of shopping and turn your customers’ “likes” into purchases.
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