The number of travel companies is growing rapidly. Having a great travel social commerce strategy will help you stand out. Learn from these case studies.
Modern travelers use social media platforms when planning a trip – from inspiration to booking. Hence, it’s crucial that you leverage the power of social media to strengthen your brand’s presence.
Benefits of Travel Social Commerce
There are three main benefits why you must have an effective travel social commerce strategy. First, social media is a great way to spread the word about your company. Popular platforms have significantly impacted the way people travel. A strong social media presence will help you stand out.
Ads by Digital Commerce
Second, modern consumers use social media to find products. Thus, this gives travel companies an opportunity to increase the number of their customers and increase revenue.
Third, many people use social media for service-related needs. Thus, your travel company must provide customer support on social media if you want to increase customer satisfaction.
Best Travel Companies That Leveraged Social Commerce
The best way to learn is to study the examples of successful brands. Let’s see what we can learn from them.
Air France
This airline company flies to 201 destinations in 93 countries across 6 continents. AirFrance has social media profiles on Facebook, Twitter, and Instagram to keep in touch with customers.
The company manages tons of satisfied and dissatisfied customers, like all large travel companies. AirFrance solves this by putting up customer support that is available 24/7 on Facebook and Twitter.
Besides its main account, AirFrance has social media accounts by countries to solve location-specific problems with ease. Thus, this strategy keeps regional audiences regularly updated with the latest local news. More importantly, the customer support team solves problems at a local level faster.
Managing multiple accounts for each market is a challenge worth taking to gain a competitive advantage. This creates deeper connections with customers as you can also tailor content to cultural preferences.
Booking.com
What sets Booking.com apart from other travel companies is the brand’s use of videos. Research by Animoto reveals that a customers’ favorite type of branded content is videos. Moreover, the same survey reported that customers watch more video ads on social media than on TV.
Booking.com uses Instagram’s IGTV to feature long-form videos that showcase various topics such as guests’ experiences and properties. The company also invites its customers to share their travel stories. Afterward, Booking.com will create the featured video for Facebook.
The lesson is here is to try creating various videos for social media. This grabs your followers’ attention and keeps them hooked. Videos spark interest as it shows the place in a whole new light.
Hopper
Hopper is one of the fastest-growing travel apps ever thanks to targeted paid ads. Using paid ads will help your company reach your target audience easier and get wonderful results.
Hopper used Instagram Stories ads to reach and engage millennial North American travelers. This campaign reached 7.5 million people in the US& Canada. Additionally, Hopper got an 80% higher booking rate for new users.
Running social media ads is a proven way to reach your target audience without wasting much time. Additionally, using Stories ads helps to grab the attention of engaged followers which means a better conversion rate.
Ads by Digital Commerce
