Pinterest social commerce is one of the top performers in the market. Users have a high buying intent. So, how will you ride this tide?
There are a lot of tips to win at Pinterest. Let us know some of those in this article.
How to Win in Pinterest Social Commerce
Get to Know the Shopping Features
To start, you will first need to get to know Pinterest’s shopping features There are two key features:
Ads by Digital Commerce
- Product Pins. Let you post shoppable content. It shows the item price, details, and availability.
- Catalogs. Listed products from your e-commerce site will become shoppable pins. As you update your site, it will also update on Pinterest.
Invest in Pinterest SEO
Pinterest is a great place to find new customers. Why? Because it is a search-led platform. So, add specific and useful keywords to your pins. Focus on these areas:
- Pin Titles. The most crucial areas to add keywords.
- Pin Descriptions. You can add up to 500 characters. But you can focus on the first 50-60 and add hashtags.
- Boards. Add good titles and descriptions.
Shareable Pins
Pins can go as far as they can. So, do not forget to include these. To do so, you will need to know what speaks to your customers. Then, ensure good design, nice branding, and eye-catching colors. Further, ensure that the text is easy to read.
Lifestyle-Oriented Pins
Users go to Pinterest to look for lifestyle inspiration. To entice them, you will need to make pins that give them the inspiration they need. How?
You can make posts for reference. Make pins like “Anniversary Cake Ideas” or “Living Room Ideas.” Ensure that this aligns with what you are selling.
Video Pins
Video pins catch people’s attention. Also, Pinterest put video pins on top of search results. So, you can use this to gain more audience and potential customers. This will help you showcase your products and services and give more details about them.
Build Strong Community
In social commerce, a strong community can help boost sales. So, it is crucial to make your passive followers into engagers and loyal customers. How?
You can add user-generated content (UGC) to your boards. Seeing UGCs will help your customers see how you value them. Also, they will trust your brand more if they see real people using your products or services.
Pinterest Analytics
To drive more sales, you can also take advantage of Pinterest Analytics. This feature will help you get to know your audience more. It gives details like:
- demographics (age, gender, location, etc.)
- likes or interests
- the content they engaged the most with
- most clicked pins
Pinterest Ads
Of course, using Pinterest Ads is the fastest way to success. True, you may need to invest more if you plan to use this. But you will see that this is worth it. It will help you reach more people and your brand will show on search results more.
Win in Pinterest Social Commerce
So, that’s it. If you follow all these tips, you can win in Pinterest social commerce. Are you already doing some of these?
Ads by Digital Commerce
