eCommerce Site Search Engine: Why Important?

Are you planning to make your eCommerce site? Then, you should not forget about your eCommerce site search engine. Why so?

Keep on reading to know more.

eCommerce Site Search Engine: Why Important?

What is the use of a lot of information if you cannot access them? Having lots of it will not be useful if you cannot find it. Right?

That is the purpose of a search engine within an eCommerce site. To help find products easier. That is why every kind of eCommerce site has one.

If you have tried shopping online, for sure you already saw this feature. Or maybe even used it. If that is the case, take in mind that that is also true for most online shoppers.

In one study, the first thing 60% of customers do before shopping online is search. Why?

Because many of them go into the eCommerce website with a product or two in mind. So, they will look for the search bar the moment they get into the landing page.

Thus, if you miss adding this feature to your website, accept that you will lose potential sales. Most customers will leave a site if they cannot find a search bar.

Imagine scrolling through hundreds of products just to look for one product. It can be a pain, right?

But how do you make an effective search engine for your eCommerce site?

eCommerce Site Search Engine: Best Practices

Magnifying Glass Symbol

The magnifying glass icon is the first one users look for in an eCommerce site. This is because it has become the default icon for a search bar.

So, don’t mind it being overused. It is only proper to put the symbol customers respond to all the time.

Auto-Suggestions

It is easier for customers to search if they are offered auto-suggestions. This will make their search faster. So, put one on your website that can predict the next letter based on what users are typing.

Suggest Correct Spelling

Due to being in hurry, customers might type in a wrong spelling of an item. So, it is handy if your search engine is responsive.

It must be able to suggest the correct spelling. With this, customers get more relevant results.

Keyword Linking

Some items are called a different thing for others. Trainers can be sneakers. And cookies can be biscuits.

So, allow for searching with different keywords. Your search engine needs to give similar results even if different names of an item are used.

Filters

Filters are a very helpful feature to have. Customers do not like it if they get hundreds of results without being able to sort their relevance.

So, it is crucial to add this to your site. It will narrow down results. Thus, letting customers find what they want faster. As a result, they can buy the item faster.

eCommerce Site Search Engine

So, these are the reasons why a site search is vital. To be able to get its full power, you will need to follow the best practices and more.