When considering e-commerce vs social commerce. And which plan you should be using. The real question is not also a “versus” one. Because it is a choice of one or the other.
Social commerce has a role in improving your sales and your income. And also the profit of your business. And that will also form a part of your overall eCommerce.
However, progress in this field relies on your business offering. And also your target market. And your budget and many other parts which we will discover later.
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So, what is social e-commerce? What role does it play in an eCommerce plan? In this article, we will dig into these details.
Read on to learn more.
What Is Social Commerce?
Social commerce is the promotion and selling of products and services. That uses social media networking sites. S
Social media advertising campaigns concentrate on getting impressions and clicks. And also the product engagement increased reach or conversions. That is in the form of leads and sales.
With that, users are redirected to an online website shop.
The term ‘Social Commerce’ means to buy directly from a social media platform.
Social networking is about people relating with other people. And with the brands trying also to join into that conversation.
While social commerce is about people connecting with people and brands. They do that around a common passion. And also an interest they have. For a certain category or product.
E-commerce Vs Social Commerce
The borders between these two are sometimes unclear. But there is an important difference between the two.
With social commerce, the whole sales experience. Or shopping journey only happens within a social media platform. From product discovery to consideration. To comparisons and also buying.
The term eCommerce refers to a sales experience. Or shopping journey happening on a company’s own app or website.
Social Commerce Platforms
The social media platform’s goal is to retain visitors on their platforms. For as long as possible.
Social media platforms have an unquestionable power. To help sellers grow their brand. And also engage with clients. And support their aftersales.
Examples of Social Commerce Platforms
- Instagram also has shopping “in-app”. It handles the whole transaction within Instagram itself. Users would love to see an amazing product. And also be able to own it. And Instagram does a great job in doing that.
- Facebook lets sellers advertise and sell through their platform. The app gives a way. In which users can talk and review the products. And also get support from connections they trust. This app also allows people to buy directly through the app. And also engage with customer service departments.
- TikTok is also known as Shopify merchants. Even those without a strong TikTok engagement yet. They can connect with these new audiences. They have to use the content. That feels real and genuine to the TikTok world.
What do these platforms all have in common? It is that they give consumers an option. That is to buy on a channel where they choose to spend their time.
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