China Social Commerce Companies

Today, many China social commerce companies are rising in the country. And amongst hundreds of these companies, some are at the top.

But why are there many social commerce companies in China today? Because they are now the largest market for social commerce. That is why many want to take advantage of this.

What, then, is the driving force of this? China’s love for online shopping. That is why these companies and apps are getting more popular.

Some even say China is a decade ahead in this area. Why? Because these companies are rolling out innovations all the time. And this is proving to be a hit.

So much that even the US’ Facebook or Instagram have not seen this kind of success yet. So, what are these social commerce companies in China?

Read on to know more.

China Social Commerce Companies

WeChat

WeChat is China’s Facebook. Why? Because it now has over one billion users. Also, it can do almost everything.

Over the years, WeChat has become more than a social media app. For one, it now offers e-payments, taxi-hailing, and of course, e-commerce.

What are some of its social commerce features? There are three main ones:

• WeChat Stores. Mobile websites in-app that are connected to a WeChat Office Account.
• WeChat Mini-Programs. Apps within the app. It has e-commerce categories that let users buy in-app.
• The WeChat Good Product Circle. Features what others are buying and has three categories. “Recommended Products,” “Everyone Bought,” and “Circle Group.”

Because of these features, WeChat is making it convenient for users to shop online.

Pinduoduo

Pinduoduo is now China’s hottest online shopping trend. It launched in 2015 and after two years, it became a hit with its GMV hitting $15 million.

Thus, it had the fastest growth for a social commerce site in China. But why is this the case? Well, for one good reason.

Pinduoduo chose not to compete in areas where the big players like Alibaba are at. It focused on tier III and tier IV cities. That is why they took off so well.

So, what is Pinduoduo doing? The most known feature is their group buying. With this, they let users buy items at a discounted price when they buy them as a group.

Also, they have games with real-life rewards, gifts, and offer discounts from time to time.

XiaoHongShu (Red)

Red is China’s Amazon, Instagram, and Pinterest in one. It started as a social media site since its release in 2013. It lets users share their overseas shopping tips.

Also, they can share their reviews on fashion and beauty products. Then, after a year, they made a move to social commerce. Thus, rolling out a feature for it.

How? They feature popular posts and items with strong engagements. Thus, playing well with the power of word-of-mouth.

Also, it lets users share their content to other platforms.

China Social Commerce Companies is Ahead of Our Time

So, these are the top companies in China when it comes to social commerce. How do you think will these companies do in the future?