How to make the best social commerce sites? Well, you need to have a model, some kind of guide and inspiration. The good thing is that we have listed five things or tips to look at. Also, you can take a closer look at how companies have been fueling their business with social commerce. Let’s start!
Transform Your Social Feed into a Shopping Window
Your fans should be able to see into a digital shop window through your social feeds. CLUSE’s Instagram is a wonderful example of savvy social shopping. Yes, rather than continuously screaming offers and promotions.
CLUSE’s feed is full of user-generated content to show off its items with a personal touch, in addition to stunning pictures.
Ads by Digital Commerce
Turning fans into consumers via Instagram necessitates having all of your bases covered. Yes, from hashtags and user-generated content to links that direct followers back to your shop. When all of the elements of a social page are in place, it becomes a well-oiled machine that drives sales.
Use Giveaways
Never underestimate the value of the word “free.”
As proven by Funko’s numerous giveaways, followers are ready to tag, share and retweet if it means they could earn something in return. While some businesses may be hesitant to join the freebie bandwagon, there may be no better way to boost awareness with little effort.
In any case, giveaways are a great method to test hashtags and figure out what kinds of things your target audience is interested in.
Create Engaging and Promotional Videos
In addition to completing the majority of their transactions on Facebook, users are watching more videos than ever before. Users will spend twice as much time on a brand page with a video as on a page without one.
The point here isn’t to limit oneself to video alone. Luxury brands like Burberry use bite-sized videos and Facebook Live to bring their products to life, despite the fact that video is frequently linked with educational and how-to information.
A little ingenuity may go a long way in video marketing, whether it’s through micro-commercials or Vine-style films.
Highlight Your Followers
The value of user-generated content (UGC) in social commerce cannot be emphasized.
UGC is helpful in making shopping decisions for 93 percent of shoppers. Instead of shouting “buy me” at their fans, brands like Au Revoir Cinderella let their products speak for themselves.
You can show your products “in the wild” rather than on a product page by using your own followers and user-submitted images as content.
Value Fan Feedback
Not all facets of social commerce are solely social media-related.
Keep in mind that buying is a discussion. Brands should pay attention to what their followers and customers have to say. Customers will get more invested in the purchasing experience as a result of this.
J. Crew, for example, prominently displays consumer comments on each of its product pages.
Given that 93 percent of consumers claim internet reviews influence their purchasing decisions, giving your customers a voice and encouraging them to submit a review of your product has a lot of value.
Ads by Digital Commerce
