If you are running an e-commerce store, SEO is definitely an ultimate must. So should you opt for SEO services? If you choose to, how can they help you?
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in major search engines. It is the art of increasing the visibility of your website so that potential customers can find it easily.
There are various SEO services that you can avail of for your business. The most common ones include:
- On-Page SEO Optimization
- Off-Page SEO Optimization
- Local SEO
- News SEO
- Video SEO
- Website Architecture
- Search Engine Marketing Testing & Analysis
The first two are the most popular ones. Now let’s look into them in detail.
1. On-Page SEO Optimization
The On-Page SEO services mainly mean optimizing your website for search engines by making changes in the HTML coding, Meta tags, content, images, links, etc. This will help you rank higher in search engines for the keyword phrases you are targeting.
2. Off-Page SEO Optimization
This involves creating backlinks to your website from other websites. This generates more traffic to your site through search engine links. This comes under White Hat methods of optimization because it also helps the other websites in getting backlinks which improve their ranking in search engines.
3. Local SEO
This is one of the best ways to get your business noticed by local people in local areas for local searches. It involves optimizing your website with all local details like location, address, phone numbers, opening hours, etc. So that when someone searches for something around you they will find you at top SERPs (search engine result pages).
4. News SEO
This means getting your company or product news published on news sites so that they can be included in news stories and listed among related news items when people search for them on Google News or Yahoo News. It also helps improve your rankings on Google News.
5. Video SEO
As videos have become the most popular way to advertise online many businesses have started including videos on their websites to attract more traffic and generate leads. However, this has become a problem for search engines because they cannot easily index videos. So video SEO services involve optimizing videos with proper description and title information so that search engines can crawl and index them easily.
6. Website Architecture
As we know Google looks at various factors like domain authority, page authority, etc while determining the ranking of a website on SERPs. A well-organized and designed website structure is important for good ranking as it helps Google crawl and index content easily. So an improvement in architecture can help you get higher rankings for relevant keywords and phrases.
7. Search Engine Marketing Testing & Analysis
This is the final stage of the SEO process. At this stage, you will decide if your SEO campaign is a success or a failure and accordingly decide if you need to make any changes.
How to select the best SEO services for your business?
Selecting the right SEO company can be a difficult task. So here are some tips which you can use to select the best one:
- Check their experience in your niche market
- Choose a company with a broad portfolio of clients from various industries
- Look for testimonials from clients who have been their clients in the past
- Make sure they have a transparent pricing policy and tell you about their packages and pricing (you can also request them to provide you with an entire project plan for your review)
- Ask them about their SEO strategy and how they will achieve good rankings for your website
- If possible, meet the key people of the company personally and check their credentials and knowledge of the business.