Here is what a basic e-commerce website should contain.
Components of a Basic E-commerce Website
1. The Home Page
The home page is the most important page on any website. It should contain the following:
- The logo and company name
- A brief company description
- The latest company news and announcements
- A product category navigation bar, with links to each of the major product categories in your store
- An introductory offer or discount code for new customers
2. The Product Category Pages
Each product category in your e-commerce website should have its own unique page, which contains:
- A logo and main category title
- A brief category description with a link to a more detailed description of each product featured in that category
- Product images
- Product specifications (size, color, material, etc.)
- The Product price
- Product add-ons such as shipping options and warranties
- Accepted payment methods
3. Blog or news page
A blog or news page that contains information that is relevant to your business. This could include news about new products, company events, marketing promotions, professional advice, and so on.
4. A “shopping cart” feature
Your e-commerce website will need to provide customers with the ability to add products to their shopping cart so that they can continue shopping until they are ready to checkout and purchase the items in their cart.
A shopping cart page should contain:
- customer’s shopping cart, with each product listed clearly and its price visible
- customer’s current order total
- a page where they can view and edit their order details, shipping details, a page where they can check out and complete their order, view an order status list of all orders placed by other customers during the past 30 days, including the number of items in each order and the total cost of each order.
- A link to a page where they can log back into their account and track the status of each order.
When a customer adds a product to their shopping cart, you should provide them with clear instructions on how to proceed through the checkout process. These instructions should contain links that take them through each step of the checkout process one at a time. The links should be clearly labeled with text such as “checkout”, “pay now” etc.
This way, your customers will know exactly what each link does even if they aren’t familiar with your website. They will also be able to navigate through your e-commerce site much more easily because they won’t have any unnecessary distractions or questions in their minds when trying to complete their checkout.
Your instructions should also tell them exactly what information is required from them at each stage in the checkout process. If there is a particular piece of information that they must enter at every stage in the process – for example, their name – you should include this information in your instructions at every stage when it is required.
If you’ve been doing business long enough, you already know what you need to run your business. But it is always a good thing to have a checklist on hand just in case things start to slip and you feel that there’s something missing.
Having a checklist on hand will give you the chance to check every single detail and make sure that everything is in place and ready for use. That way, there won’t be anything left undone, and you can rest assured that your business is operating as smoothly as possible.