Users Need E-Commerce Search Support to produce specific results for non-product requests on the web for a customer to locate their needs.
Yet our UX benchmarking shows that 15% of e-commerce websites don’t accept specific forms of searches. For instance, for non-products like consumers requesting “return policy.”
Users who can not locate this knowledge are at risk. Whether it is necessary for them to determine when a transaction can be completed.
Why many consumers focus on non-product content scanning: Users Need E-Commerce
Search Support
Usually the primary control point is given for product categories. As a result, however, auxiliary navigation such as parts of assistance, return data and tools, and shipping information. Furthermore, shop locators in the main navigation and others are being transferred to the site home page or other secondary positions.The non-product quality of the goods is secondary and expressed in the design. Even so, it does mean that the material of the people they are searching for will be difficult to locate.
Users Need E-Commerce Search Support
Examples of non-products search queries include:
1. “Policy of return”2. ( “shipment costs”) “Shipping costs”3. “unsubscribe” (from email)4. “Order to cancel”5. “Password Update” 6. “Address change”7. (i.e. a request list) “saved objects”8. “track an order”9. “gift card balance” (only on pages selling gift cards obviously)10. tracking numbers
It is positive support such as regular non-product search queries. It is also a smart thing to scan the search logs for further regular queries for non-products. However, the contents of the non-products any user would try to discover by the quest are difficult to foresee. If the users can access non-product content via the navigation, so it should also be available via a search of thumb.
Ads by Digital Commerce
Double method of looking for non-products: Users Need E-Commerce Search Support
In specific, two methods exist for the provision of linked content and account pages for these non-product queries:1) To include in the findings of daily searches non-product content. Includes non-product material on the standard search results tab.This is a successful implementation if the purpose of a user is less trustworthy. In specific, where goods fit one or more of the keywords, more ambiguous terms like “Email,” “Return” will help this approach.Thus, consider styling these non-product matches on the results page so that they are distinctive from the results from the product. Indicating that the outcome is linked, for example, and is not a commodity, having a I or support icon.2) Bring users to their respective content or mission. This method demands a high degree of trust on single website user searches. Further, this works well for specified and established requests such as “return policy” or “shipping”.
Support Users’ Expectations of Finding Non-Product Content
The quest for non-products also offers a beneficial shortcut to the exact content they seek.If not, many users would leave the search for the content or mission they tried to find or complete.Moreover, support non-product searches rather than non-product content by ensuring search engine rationale accounts.
Ads by Digital Commerce
