What is a social commerce platform? What are the types of social media for doing eCommerce? In this article, we will find out the answers to these questions.
Read more to learn more.
What is Social Media for Doing eCommerce?
Social eCommerce has also been slowly rising for the last few years. Yet, history shows that Covid 2020 contributes to social eCommerce’s drastic popularity and usage.
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Most of the sellers have developed tools to make it easier for the consumers to shop. They also found ways to promote their products through social media platforms. This makes buying and shopping easier for the consumers.
Types of Social Media for Doing eCommerce
A social commerce platform is a tool used to occur the eCommerce in social media. Listed below are the types of social media for doing eCommerce.
Instagram’s “shoppable posts” feature is the main way Instagram acts as a social eCommerce platform. It is the perfect platform for visual storytelling. Especially if you can post ‘Instagrammable’ photos of your products and services.
In Facebook, the seller can customize a store. Also, the consumers have options to browse and make a buy in a specific area within the App. It has a messaging button for easier communication between the seller and the buyer.
In just a click, the consumer can communicate already with the seller. More than that, Facebook also has a live streaming feature. This allows the consumers to make a purchase directly from the live streaming.
Creative things are the heart of Pinterest, like Instagram. Its visual discovery engine is perfect for social commerce. These automatically help the user look for an object that might interest him/her.
Also, Pinterest has Shop the Look ads that let sellers feature many products in a single ad.
Snapchat
Snapchat has an augmented reality (AR) feature. It is a lens that allows users to take selfies. That would help them try on sunglasses or makeup digitally.
And virtually fit different types of clothes. The (AR) feature is undeniably effective. There are 170 million users who use this feature daily.
Tiktok
The video-sharing platform of Tiktok already had a partnership with Shopify. The sellers on Shopify can freely create and run marketing ads on Tiktok.
Also, both Shopify and Tiktok have also tried a new shopping button. This allows the sellers to link their Tiktok and Shopify accounts for easier access from videos to shop.
Amazon Live
Interactive live streaming selling is the main approach of Amazon Live. During the live streaming, the sellers will discuss the product features and details. They will do that with a live product demonstration.
This also helps the consumer have a real-time interaction between them and the seller. The advantage of it was the buyers will become confident to decide on buying.
WeChat has mini-programs that contribute to the social selling growth. One of these is the Pinduoduo.
It gives a discount if the consumers make bulk purchases. Also, the consumers can communicate with the sellers within WeChat.
They can also refer the products to their family and friends who use WeChat. And they can process their orders without leaving the WeChat.
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