What good is a lot of information if you cannot find what you are looking for? So, there is a great importance of search in e-commerce.
If you are wanting to build your presence in the e-commerce world, you need to have this feature. So, to know why it is vital, keep on reading.
The Importance Of Search In e-Commerce
in every kind of e-commerce website, may it be for B2B, B2C, or B2G, they share one common feature. The search bar.
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If you have tried shopping online, for sure you have already used this feature. And that is true for many online shoppers.
As per one study, around 60% of items bought online were first searched. Thus, cementing further the fact that a search feature is vital.
For one, many shoppers go into a website with one or two items in mind they want to find. So, they may go and look for the search bar straight ahead.
But if you fail to have one, many of them may go to another website to that have one. This is because many of them may find it hard to look for an item if you have hundreds listed.
Yes, this feature gives the convenience that many online shoppers are looking for. So, what can you do to make your search feature a great one?
Search In e-Commerce: Building a Great One
Magnifying Glass Symbol
To help them find what they are looking for, shoppers first look for the magnifying glass symbol. This is because our minds respond first to imagery than text.
So, as cliché as it may seem, you need to put this symbol in your search bar.
Keyword Linking
For shoppers who do not know the exact name of an item, they may search using similar keywords. Or some item may have another name in another part of the world.
So, you need to up your search game. Your search feature should give results with similar products. Based on the keywords typed in.
Suggest Correct Spelling
Another helpful feature is suggesting a correct spelling for an item name. So, let your search feature be responsive.
Doing so will raise the chance of giving shoppers what they need.
Auto-suggestions
Customers will find it easier to look for items if there is an auto-suggestion. So, your website should be able to predict the next letter based on what users are typing.
Moves with the User
A search bar is not only an accessory on the home page of your website. So, make sure that it moves with the user wherever page they may be.
They should not need to go back to the home page every time they need to search for an item.
Filters
Shoppers do not like it if they are flooded with a lot of results not relevant to them. So, after searching, you should give them the option of filtering the results.
This will narrow down the options and make their search faster. Thus, the sale and checkout will also happen faster.
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