What are the social commerce trends in 2020? Learn more about this topic and what it means for your business.
This article is a quick guide to understanding the social commerce trends that will be prominent in 2020.
Social Commerce Trends in 2020
Social commerce is the use of social media to make a purchase. As a business, it is important to stay on top of these trends in order to gain your customer’s trust and increase your sales.
Ads by Digital Commerce
Contactless commerce
Social media platforms such as have made it easier for customers to make purchases using contactless payments.
For example, live streaming became popular during the pandemic. Those who were hesitant to buy online prior to the pandemic may have had no choice but to use social commerce.
Contactless payments are convenient for customers who want to make purchases quickly. They are not only simple, but they are also safe and secure. So, there is no need for credit card information to be shared online.
Better customer and shopping experience
In the past, customers had to wait for a long time when making a purchase online using social media. Now, they can experience a better shopping experience that is faster and more convenient.
Social commerce enables companies to know their customers more. So, they can provide them with products that interest them or meet their needs.
For example, online shoppers or social media users can share with businesses what they are looking for. Then, companies can provide these items at the right time.
Social commerce has made it easier for customers to connect with each other. If you have a customer who loves your product, he or she may recommend it to other people, too. Then, they can bring in new customers.
Social commerce uses the power of word-of-mouth. As a result, it can increase sales and promote products and services.
Convenience in Social Media Shopping
Social commerce is convenient for customers because they do not have to go out to buy products. Instead, they can shop from their homes.
Social media platforms are accessible anytime and anywhere. So, customers can access and purchase the products that they need whenever they need them.
Many customers choose social commerce because they want a faster way to buy products. Since the products are delivered directly to them, the process of making a purchase is less time-consuming than when shopping in a physical store.
Social commerce enables customers to compare various brands of a product or service. They can also read reviews to know what other people think about those products and services from companies that they are interested in.
Social commerce is convenient for customers who want to make purchases quickly. They do not have to wait in long lines when shopping in a physical store.
Wrapping Up
Social commerce is important for businesses, too. It can help brands reach their customers more easily. For example, it can provide a chance to connect with customers and promote products and services more effectively.
Social commerce trends in 2020 can mean that it is time for you to get your business on social media platforms. With these trends, you will have a chance to reach more customers and gain their trust.
Ads by Digital Commerce
